A Logo is a symbol or a graphic mark that represents an organization, site, service or a product identity. It is also a kind of feedback a potential customer gets about the company.
Did you ever see the apple’s logo? What come into your mind as soon you think of this company…..it’s the apple symbol. It is just a simple design but that gets registered in the mind. They are that memorable.
Below are the basic rules to create a perfect logo for your brand,
- Keep it unique and simple
Create a logo that is simple and understandable. A complicated logo might not be understandable to audience and also difficult to remember. So better be it simple!! Go simple!! The main concept of creating a logo is to avoid imitation. Every company should have its own identity.
For example: loot at Nike logo. How simple it is!! Simple and understandable. Even if it doesn’t show up any caption or a brand name, audience can easily find out by just looking at its logo.
Note: Remember that your logo should fit on different kinds of media like business cards, company broachers, social media, and more.
- Understand the brand
Yes, a logo is a picture, but at the same time it’s a prologue to a brand. The logo must achieve a particular gathering of people and when you design, you must remember this. First know what you think about the brand; maybe even make an board with symbolism that helps you to remember the brand’s main idea.
More than anything, recognize what your logo implies. Each logo has some sort of a history, loaded with significance and reason. Take Apple, for example — the natural product is feeling the loss of a “byte.” The logo is very simple and easy to remember, yet have an added turn that circles back to brand idea.
- Never underestimate the color
At the point when considering the brand’s identity, you need to consider each part of the logo. Impressive and strong colors may get somebody’s consideration, yet could likewise appear to be hasty; quieted tones exclude advancement, yet could be neglected. Each shading has an alternate effect and can convey subtlety to your message —Never fall into the trap of passing on the wrong message in designing a simple brand. The Logo Company discharged an article “The Science Behind Colors” and an info-graphic showing The Psychology of Color in Logo Design. Have a look at it,
- Red: fiery, hot, strong
- Orange: inventive, inviting, energetic
- Yellow: sunny, creative, positive thinking
- Green: development, natural, instructional
- Blue: proficient, medical, quiet, dependable
- Purple: profound, astute, reminiscent
- Dark: solid and capable
- White: Clean and simple
- Pink: fun and modest
- Brown: Historical and steady
Also, remember to consider who your targeted audience are, and create accordingly. Look at this chart showing the basic psychology behind the colors,
- Make use of online tools
There are many platforms, resources or tools available online for the individuals who require some inspiration, cooperation or help when planning to design an organization logo.
99designs offers both a Logo Store with special, hand-confirmed logos for those on a more tightly spending plan searching for great and unique thoughts, and the site gives a chance to more customized challenges where clients are very important to the result from the earliest starting point. The site additionally assists customers with settling on the extreme choice between lots of logo entries. “99designs clients can make a survey of their most loved entries, and offer a connection by means of informal organizations and email welcoming individuals to vote.
For the individuals who need to plan all alone, useful websites like Logomaker and LogoYes are logo designing interfaces that are anything but difficult to-utilize and free — in spite of the fact that, there is a charge to download higher quality variants for printing.
This point lives up to expectations in sound similarity with the “Be Simple” principle above. Development is a great thing; you can work around, analysis, and concoct the executioner thought for your logo. This is the means by which craftsmen work!
- Never be over innovative
Everything and any work has its own limitations. You development capacities most likely are boundless, yet their useful utilization is frequently advancement’s casualty conceivable outcomes that are given by a given item. Abundance experimentation can bring about a logo that is dazzling to take a gander at, yet is not identifiable with the organization itself. Keep in mind: a logo is not a workmanship showstopper.
Rather, your point ought to be to make the logo both identifiable and effectively connected with the brand. Toward the day’s end, your design ought to be something the clients can distinguish and the organization can ‘possess’. If you fulfill all these consideration then definitely your logo wins.
- Never expect instant success
Nike; Puma; Audi; Adidas; Apple; Tata — every great logo, yet like with anything effective, it set aside time for these to pick up improvement and popularity. Logos won’t turn out to get instant popularity, regardless of the possibility that you’ve designed with the loveliest mix of vectors. It relies on upon the item’s prosperity and the business in which it exists.
Just think what made those great and iconic logos so eminent? On the off chance that you take a gander at how they began, you see that they got from an awesome comprehension of brand standards. Nike creator Carolyn Davidson was advised to make something that showed movement and would look great on a shoe. Audi speaks to the organization’s four marquees connected together; Puma, a simple representation of the name, alongside a jumping panther.
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