When you arrive on a website, there are a few things your eyes will automatically try to find.  You want to know that you can move and explore.  You want to see something that intrigues you, and you want to know that you can easily make a purchase or make a connection with the business.  

If you’re working to perfect your business website, you may need to take the time for a little audit.  Take a look at these vital elements, and consider whether your current build suffices these needs.  

Make it easy to explore

Setting up navigation on your website doesn’t have to be difficult.  In fact, making movement as simple as possible is the recommendation.  Don’t try to get too creative with your navigation setup, or you’ll repel some users. 

Simplicity is the name of the game, and a stationary navigation bar is your best bet.  This site teaching all about function point analysis will present you with a great example of a stationary navigation bar in action.  

Catching the eye of users

Your website could be more fun for passing users if you had something cool for them to look at while they explore.  Adding high quality images and videos will enrich the content of your pages in such a way that some users will quickly be convinced to stay a bit longer. 

Getting people to spend more time on your pages will help to boost your conversions.  However, it’s important that you make sure your larger image or video files are compressed, so you’re not slowing down your loading speeds as a result.  

Making communication simple

Communication is a huge factor when you’re working on building a website that does it all.  Put all the information you can without cluttering your page when you build your contact page.  

A contact phone number, a simple communication form, and an email signup form are all great tools for promoting communication on your website.  The more chances your operation gets to communicate with users, the more likely it is that you’ll build your customer base.  

Building a products page

If your website is going to be a functional space for selling inventory from your business, then you need to have a well-crafted products page to give users a good idea of what your business has to offer.  Make sure you have good quality images of your products and brief but poignant descriptions alongside those images.  

Optimize for visibility 

Optimizing your website design for boosted visibility will help up the ante.  Integrating the various concepts of SEO (or search engine results page) will create better ratings in the SERPs (search engine results pages), so more people will see your website first when they search for relevant terms.