No matter how useful and reliable your services or products are, you are less likely to increase your business revenue if you are not playing the marketing game right. Gone are the days, when you would need a big budget and a lot of resources to market your business offerings. Fortunately, now you can make the most out of different marketing tools to take the workload off your shoulders. These tools are more effective for small businesses that don’t have enough resources to hire a marketing team or the budget to outsource the job of marketing to some agency. With these tools, you can not only ensure your precious time is used wisely but also, ensure the success of your business.
But it can be difficult for you to figure out which marketing tool can turn out to be effective for your business. No worries, here is a list of marketing tools that always work best for entrepreneurs.
1 Google Analytics
If you have recently stepped into the marketing world, there is a good chance you have heard of Google Analytics. The best thing about this tool is that it is completely free and it allows you to view the traffic and analyze the data of visitors on your website. If you learn how to use it effectively, you can not only improve users’ experience but also increase conversion rates, that too in no time.
Another great thing about this tool is that you can pair it with Google Search Console, which is a free tool as well as leverage it to identify problems on your website. That is not it- you can make the most out of this tool to optimize your website for traffic.
Here are some of the data points that Google Analytics shares with you:
- The accurate number of visitors visiting your website.
- It lets you know the platforms where they are coming from (social media, ads, organic search or referral websites).
- The keywords users used to reach out to you.
- The data (interests and demographics) of your users.
All of this information is vital to optimize your website and concentrate on your marketing campaigns.
Pendo is a tool which allows you to find out the users’ behavior, gather their feedback and help them accordingly. If offers a robust reporting feature which allows you to improve your products. In order to figure out the behavior of your users, it is important to have reliable internet connectivity. If you are already in search of high-speed internet to step up your marketing game, make sure you take a look at Windstream online to locate the best internet service providers in your area.
Do you own an enterprise business? If your answer to this question is yes, consider using GoodData to take your business to new heights. It is, without a doubt, one of a kind business intelligence and data visualization tool that can make a tremendous effect on your enterprise business in no time. You no longer need to use limited resources; GoodData is all you require to turn information into insights.
No matter what the scale of your business is, it is crucial for every business to maintain a social media presence in order to take an edge over their competition. Social media can be time-consuming at times so make sure you use Hootsuite to save your precious time. It is considered to be one of the best management platforms for all social media channels. If you can’t set aside time to post every single day, this is the tool for you since it allows you to schedule all your social media posts in advance. It is undoubtedly a great way to get all your social media content scheduled in one session.
Additionally, this tool provides you with advanced reporting tools to help you know which of your marketing campaigns are working the best for your business. To keep track of the mentions of your brand and manage responses, make sure you leverage feature Hootsuite has to offer.
It is pointless to create content that your audience doesn’t want to engage with. Now the real question that arises here is: How to find out the topics your audience is interested in reading? In order to make your content marketing strategy effective, it is important to do your research properly, and this is where Buzzsumo comes to the rescue!
It is an effective tool to find the trending topics on social media. It can suggest a number of appealing topics to write about. Even you can use this tool to search your own domain to see which of your content pieces are performing well.
In order to survive in this competitive digital marketing industry, it is essential that you start using the right marketing tools. These tools will not only make your job simpler but also maintain your sanity at the same time.