There are several social management tools on the market, like TweetDeck, Hootsuite and Buffer. Each of them has its own positives and negatives and each are developing to compete against others. Hootsuite is the best preferred tool because of its affordability, functionality and ease of use. You can use other tools depending on what suites best for clients, projects, accounts, or social media channels. Hootsuite launched a new feature of social management tool called ‘Hootsuite Suggested Content’.

Let us discuss about ‘Suggested Content’ and other existing ways to curate content using Hootsuite.

About Hootsuite Suggested Content 

Hootsuite Suggested Content uses usage history, a little Hootsuite magic and customized topics to suggest tweeted content you might have to share.  Initially, Suggested Content is available only to Enterprise and Pro clients through a phased rollout. Suggested Content will discover content that best narrates to your following and you. It recommend scheduling that turns into your existing scheduled content calendar in Hootsuite.

You can easily edit, replace, review, auto schedule, delete individual tweets, and delete suggested tweets in bulk.


Scheduled Content works honestly well it make you conscious about quality content. It is also easy to fill in gaps within your existing content calendar and you will see a good engagement on most all of the tweets that are scheduled with Suggested Content.



The main problem with Scheduled Content is ‘the incapability to setup specific versions for each of the different clients’. But this is not only the way to curate great content. There are two further ways in which Hootsuite will be used to discover and schedule linked content.

RSS Feeds

RSS well-defined as Rich Site Summary, frequently known as Really Simple Syndication. This allows users to “feed” sudden content from numerous websites into a single platform. Hootsuite takes the combined feed from Feed Groups and efficiently allows you to create multiple grouped feeds by topics.

Non-profits to create an RSS feed of all website content will use Hootsuite Syndicator. This content comes from partner organizations or office websites and from regional chapters. Personal brands, Foundations and Small businesses would create a feed of all website content from blogs and websites, secured organizations and partner businesses.

Setting up feeds is fairly easy

  1. Select the Syndicator from Apps and create a new stream in Hootsuite.
  2. In the new stream, click the RSS icon to add feeds. Create feed groups and also choose which feeds or groups have to be displayed in that particular stream.


  1. Create feeds and feed groups for easy scheduling within Hootsuite.
  2. Don’t require any paid plan.
  3. Integrate the Hootlet Extension for Chrome to add new RSS Feeds easily and directly to a new Hootsuite stream.


  1. More feeds utilized, it means within Hootsuite it takes a lot of time to load feed streams.
  2. Hootlet Extension in Chrome browser creates new Hootsuite Streams. It doesn’t allow to add current Syndicator Feed Groups.
  3. Syndicator feeds are not accessible in Hootsuite’s mobile app.

Twitter Lists

Twitter Lists is one of the more appreciated and underutilized features of the social network. It will also allow to consolidate users by events, identities, relationships, topics and much more easily.

You will use Twitter Lists to easily manage people in both public and private lists. Twitter has made numerous advancements with Lists and even easier to manage and view when united with HootSuite.

Nonprofits to promote and display tweets from staff, board members, etc. will use Twitter Lists. You can easily view Lists, reply and schedule Retweets and more in Hootsuite streams.


Users can be added to Lists irrespective of whether you follow. Public Twitter Lists can be given to others without following individuals. Lists are accessible using both Twitter and Hootsuite mobile apps.


Viewing Lists via the Twitter mobile app is not natural. Sometimes duplicate lists are created and without 3rd party applications adding people in bulk is not easy to Lists.