Gaming is one of the most favoured pastimes for many of us, but only recently has it become a bigger feature on our mobile devices – as our phone hardware has improved, so has their gaming capabilities and now the mobile platform makes up over 50% of gaming as a whole. In some regards, mobile gaming has already replaced what was traditionally a hand held market and although we still have some modern consoles such as the Nintendo Switch, it is also somewhat difficult to move into this space knowing that smart devices have such a strong foothold.
This change is largely due to an evolving demographic and audience as the barriers to gaming have been removed – prior to this, it was required that you spend hundreds on a new console or a new computer just to play games, alongside the cost of the games themselves, but mobile devices are so widespread that now everyone has their own personal gaming device in their pocket at all times without the need for splashing out some extra money – this has led to an older audience being involved as now the majority of mobile gaming is made up by women over the age of 34, a market that typically hadn’t been represented in gaming before. The types of games being played are also important as now more than ever casual and hyper casual games have moved to the forefront, being able to click in and out without a big time investment required has been vital for the success here.
A great example of this change can be found in the recent rapid growth of online casinos – these types of games require little to no time investment to play or become proficient at, the older audience brings the disposable income required to play, and the familiarity of the game types spans across an entire generational audience. The growth of this sector in particular also comes despite regulation changes that have made it more difficult for some players to gain access to the services – an initiative known as Gamstop had recently become mandatory for all operators remove participation options for many, but as a growing number of operators choose to register elsewhere, many game types such as slots no gamstop are starting to pop up.
This leads us on to modern consoles – the next generation are set to release in this holiday season and if the previous models are anything to go by, will have a ten year life span, which gives a ten year buffer for mobile devices to improve. Given mobile gaming has only been around in its current form for the past five to ten years and has already had such a profound impact on handheld gaming, it may not be too far of a stretch to say that the next big undertaking would be to tackle dedicated consoles next – there’s a huge performance barrier to overcome, but with how quickly the tech is moving it wouldn’t be a surprise to see the next generation of mobile devices having ever improved capabilities.