As video grows and becomes so widely used in online marketing, the competition is only going to get more fierce. Brands need to keep up with trends and stand out from the crowd, if they want their video strategies to generate an impressive ROI. Video can be used for all kinds of purposes, meaning trends tend to occur as brands catch onto this.
Here are some of the top video trends that will be taking the online world by storm in 2020…
Live streaming
Live video has already taken off and being used by both individuals and businesses to connect with audiences. It’s now a highly accessible form of video to create, with the main social channels now offering users the ability to go live at the click of a button.
Live streams are popular as a way for brands or professionals to create a feeling of closeness with their audience and establish trust by putting a face to their products/services. What’s more, the real time nature of live streaming hugely encourages engagement and allows those in front of the lens to respond to their viewers there and then.
For brands that haven’t tried their hand at live streaming, all you need is a decent camera or webcam, encoding software and a reliable streaming platform to share your content. Zidivo offer a video streaming and hosting platform aimed at professionals looking to implement live video campaigns. Users can go live on any webpage from any device and customise players to suit their brand. They pride themselves on their unlimited customer support and affordable prices, allowing brands to use their platform for as little as £20 per month.
Video podcasts
Podcasts have taken off in recent years, with many brands now utilising them as a way to educate their audience and build communities. One video trend set to increase in 2020 is the filming of podcasts. To encourage more engagement, why not film the studio recording of your podcasts? People will feel even more familiar and trusting of your brand if you’re willing to show a ‘behind the scenes’ and more intimate view of your company.
By filming your podcasts and turning them into videos, you can embed these onto your business’ site and provide browsers valuable insight into your brand and what you have to offer. The more people feel as though they can trust your company, the more likely they are to make a purchase – embedding plenty of videos on your site is an ideal way to establish trust. Zidivo’s platform is adaptable to suit businesses of any size, whether a brand is looking to embed a few videos on their site, or a business is looking to implement a large scale campaign and needs unlimited storage.
Long-form videos
It’s long been said that shorter videos perform better online due to the short attention spans of humans. Actually though, this may not always be the case. In 2020, brands should consider producing longer form videos that play on their audiences emotions and keep them hooked, rather than solely focusing on creating short and snappy clips that will have no lasting effect.
When creating a video marketing strategy for the new year, it’s best to mix up the lengths of your videos. Shorter videos are great for accompanying content on social feeds, but longer feeds can be far more effective in instances where a brand wants to portray emotion and authenticity.
