Are you running an online business? Yes, then your business definitely requires SEO. Search Engine Optimization plays a vital role in business success. It is a set of guidelines for optimizing blogs or websites. Therefore it can achieve better ranks on search engine results. SEO is one of the effective ways to improve the website quality. The SEO practices can improve organic traffic on search engines, increase brand awareness and generate huge revenue.

Let’s consider, you’ve just launched an e-commerce website. You’re offering high-quality products at affordable prices. But the million-dollar question is how do you connect with your customers? How do you sell products to customers? What are the different ways to increase conversions? The list goes on and on.

When a customer searches for “Best mobile selling website” in the search engine, it’s obvious that popular selling websites such as Amazon and Flipkart get displayed on search engine results. Users blindly trust the websites which are displayed in the first position. When your website is new, it’s impossible to display your website on the first page in the search results. It can be difficult to generate sales when your website is on the second or third page. If you want to increase brand awareness and improve sales then make sure you’re on a first page on search engine results. Hiring a professional SEO can improve your website ranking organically on search engines such as Google, Bing, Yahoo, etc.

Reasons to focus on SEO in 2020

Organic search: Organic search is one of the key reasons why search engine optimization is vital. Keeping it simple, organic search is called natural search. Organic search is highly responsible for website traffic. The organic search results can be based upon the user’s search query, domain authority, backlinks and other factors. User’s trust websites that rank high on search engines. Search engine optimization influences organic search results. By implementing SEO practices and guidelines on your website will improve organic search traffic.

With quality and original content on your website and following SEO guidelines can improve organic ranking on search engines.

Long-term equity: Digital marketers understand the value of SEO. Search engine optimization is a long-term process. Many digital marketers concentrate on short-term SEO, focusing on bidding to get better ranking in search engines. This is the wrong way to sustain in the competitive market. Planning SEO for a short term can work perfectly to some extent. But, focusing on the long-term can be a rewarding strategy. Because online marketplace and search engine algorithms keep on changing. It is important to maintain a long-term SEO program to keep up with the latest trends and evolving in the marketplace.

Build trust and improve brand awareness: 

Building blocks of ranking algorithms are backlinks and content. Businesses are increasingly focusing on creating quality content and improving backlinks on their website. Professional SEO is chasing everything to build trust and improving brand awareness.

It’s a known fact that there is no shortcut to build trust in search engine optimization. Always concentrate on your audience when you’re offering products or services online. Make sure to provide quality products and request customers to share their review on the purchased product. If they find you are not satisfied with your service. Keep their review into consideration and design according to their benefit. On the other hand, build trust using search engine optimization. Though it takes time, it is worth focusing on SEO. Start concentrating on link building, guest blogging, personalization, content marketing, email marketing, social media marketing and more. Keep a note, your brand themes and messages should stay consistent around all the platforms.

Great user-experience

A decade ago, SEO was simple and easy. Marketers insert few focused keywords in the content and rank better on search engines. It is as simple as eating chocolate. But now, search engines are using thousands of algorithms and hundreds of ranking factors to rank a website on the search results. Among them, user experience is included as one of the key ranking factors. SEO and user experience go hand-in-hand to help search engines and visitors.

Businesses are concentrating on the user experience. Let’s consider heading on a web page. Make your headings unique and compelling to attract both audience and search engines. There are 6 heading tags (H1, H2, H3, H4, H5 and H6). Using one H1 tag, search engines can primarily focus on that particular content. Inserting keywords between the H1 tag can be an effective way to rank. Also, you can use other hands such as H2 to H3 multiple times.

Keep an eye on the speed of your website. According to the analysis, visitors expect to load a web page within 2 seconds. User doesn’t wait!!! Therefore optimizing the loading speed of your website to 1.3 seconds is the best SEO practice.

High conversions: When your website is optimized according to SEO guidelines, you can generate maximum traffic and opportunities to get high conversions. The optimized website will have better metrics such as bounce rate, traffic, page views, visitor spending time and more.

The ultimate goal for every organization is to drive high conversions. Don’t you agree? Yes!!! Search engine optimization converts high when compared to other channels. Though paid marketing drive conversion quickly, it doesn’t last forever. According to the analysis, 93% of search begins with search engines. When you impress a search engine then your website will rank high. Converting visitors to potential customers becomes easy for you.

In a nutshell,

SEO stands for “Search engine optimization”. It is an effective method to drive traffic and conversions naturally. The core elements of SEO are content, link and search engines guidelines. Create quality and useful content that helps your customers. Providing internal and external links will boost your website on search engines. Following search engine guidelines will make you stand out from the crowd. There are several reasons to concentrate on search engine optimization in 2020 such as SEO is free, it builds trust, improves brand awareness, organic traffic, provides the better user experience, global reach and more.