This past month, Google had about 250 million unique visitors in the United States alone, and all of them were searching for something or another. With changing Google algorithms, certain SEO (search engine optimization) techniques have become more effective than others in driving organic traffic and improving search engine rankings.

If your business relies on search engine traffic to drive in new business, it’s crucial to stay on top of the latest SEO trends. In order to avoid practicing outdated SEO techniques, read on to find out how to make your website as SEO-friendly as any modern website can be.

Practice voice search optimization

With the release of Google’s voice search assistant and Amazon’s Alexa, voice search has become increasingly popular over the past year. The use of voice search assistants continues to grow at a rapid rate, with over 35 million Americans reporting having used a voice activated device within the last month. In fact, by 2020, it’s expected that 50 percent of all searches will be voice engine searches.

Although search engine algorithms and web SEO practices are constantly changing, the increasing popularity of voice searches require an entirely new and unique optimization strategy. Since the questions users ask voice assistants are different than searches they type into a search box, businesses adapt their content to answer more natural language searches.

Make your website mobile-friendly

Google began mobile-first indexing in early 2018, requiring websites to optimize websites for mobile functionality and create better user experiences for mobile users. Mobile devices currently account for nearly 60 percent of all web traffic, so making your website mobile-friendly can help you stay on top of this trend and drive in more traffic from mobile users.

A mobile-friendly website requires fast response times and functionality across mobile devices. Since Google tends to view slow-loading mobile websites as problematic, it’s likely that Google algorithms penalize slow mobile websites. As a result, improving website speed, lowering webpage load times, and making your website easy to navigate on a mobile device can help boost web presence and search engine rankings.

Focus on Amazon search engine optimization

According to Forbes, SEO specialists are predicting a rise in Amazon SEO within the next year: 72 percent of shoppers now turning to Amazon to find and purchase products, while 56 percent of shoppers search on Amazon before looking for products on other sites.

In addition, shoppers are now using Amazon to search for product reviews, product suggestions, and other products they might be interested in. As a result, Amazon is eliminating the need for shoppers to turn to Google or another search engine before making a purchase.

Fewer shoppers are searching on Google before making purchasing decisions due to the convenience and ease of shopping on Amazon. Therefore, in order to stay successful, businesses are being forced to create a marketing and branding strategy on Amazon. Businesses must create powerful, consistent branding across online and offline channels to drive business and encourage purchases.

Within the past year, the realm of search engine optimization has seen a variety of changes. With new technologies impacting search engine algorithms, it’s essential to adopt an effective digital marketing strategy to gain an edge over competitors.

If you’re not sure where to start, professional digital agencies can help drive organic search traffic to your website and promote the success of your digital business. Ultimately, adopting a proactive approach to SEO will ensure that you stay on top of the latest trends and maintain high search engine rankings while reaching broad audiences.