The real estate industry is quite complex since it combines residential, marketing, construction, and many other fields into a single concept. This means that advancement in any of these fields can potentially push the real estate industry forward. However, it takes a tool or a trend that can improve all of these fields to completely revolutionize the industry. The concept of 3D visualization is one such phenomenon. Here are several ways in which technology can actually make this change.
1. 3D walkthrough
The first major benefit of 3D visualization in the real estate industry is providing potential buyers with 3D walkthroughs. This gives them more information about the property they’re interested in and allows them to skip visiting properties they’re not interested in. This also saves money for gas and saves quite a bit of time for these potential buyers. Traditionally, they would have to check several properties online (through specialized platforms) and then carefully choose which are worth their time (and commute). With a 3D walkthrough, they’ll be able to discern this more effectively.
2. Cutting costs
Architects will no longer have to wait for the construction to be finished to see potential problems. This means that alterations will be less expensive and consequential. Potential buyers can see these issues straight away, which gives the property owner a chance to change it far more quickly. In rental and real estate industries, vacancy is considered downtime. The longer it takes to sell a particular property, the more money you stand to lose. After all, you’re paying for the upkeep and maintenance even while selling the place. Getting it sold more quickly (which can be done through increased appeal) can help out immensely.
3. Visualization in marketing
Being able to present properties through 3D visualization tools has completely changed marketing in the real estate industry. Being able to see a 3D model is not a standard, not a plus. This means that if you don’t have it, chances are that you won’t even be taken seriously by your target audience. Keep in mind that visualization allows you to show more than just the place. It allows you to add furniture, accessories, and even personal items. In other words, it allows you to do what digital marketing was meant to do all along – sell a lifestyle. Never before was it so easy to customize the place for every single potential buyer.
4. Social media friendly
People consume a lot of content through social media. Also, these platforms allow a high accuracy when it comes to targeting the right audience. Needless to say, 3D visualization is incredibly social media-friendly. CGI obtained and created this way can be posted on all platforms and turned into formats like stories, etc. This alone can attract much more attention, especially if the renders in question are of particularly high quality. In fact, social media marketing is becoming more and more prominent in the field of real estate. Learning how to properly adapt to this can make a world of difference.
5. VR tours
Previously, we’ve talked about 3D walkthroughs, but there’s a way to take all of this even further. Namely, with the help of VR devices, you can take the immersion of visitors to your website to a whole new level. Keep in mind that the application of this technology itself may impress a buyer so much that it impacts their decision-making process and make them far keener on your offer. This is also a unique angle, seeing as how one real estate agency that offers this service seems far more professional than its competitors who are yet to introduce it.
6. It can be used in traditional marketing.
There’s no reason why you can’t use technology in traditional marketing. For instance, you can make promises of VR tours over TV and radio ads. You can also print out QR codes that take straight to the CGI of the apartment made through visualization. These codes can be used in newspaper ads or printed on leaflets/brochures. In fact, the majority of designs made through these tools are print-worthy, which already makes a huge win-condition for your marketing campaign. As always, the best results come to life when you combine digital and traditional.
As you can see, 3D visualization can make future projects more reliable, and it can allow potential buyers (and renters) to check out more places before finally making up their minds. Through higher immersion, it becomes a lot easier to persuade people to commit to this major investment. This alone opens up so many possibilities in the field of marketing. Most importantly, the tool itself is quite versatile, which means that regardless of the options available, it’s up to you to decide how you’re going to use it.