The state of the job market today is very different from that of only a few years ago. The digital revolution has changed the way employers advertise opportunities and how they go about filtering applicants. The same applies to the way in which candidates can search the recruitment marketplace and then go on to promote themselves in an attempt to stand out from the crowd.

Online promo

Various online platforms and channels have sprung up that can help you try to find a job in the modern economy, but they need careful management if you are really going to use them to your best advantage. A recent survey found that many employers now use online profiles as a tool in the hiring process, and that 48% of employers currently use social networking sites to research job candidates. This means that your Facebook, Instagram or Twitter account might have more influence in the process of getting an interview than your carefully produced CV. The upshot is that the odd unflattering or careless post from a year ago could be the reason that an employer passes you over for someone less able or less qualified for the position.

Public face

Essentially, you now have the chance to have your own public face that you can use to project a powerful image that can give you a head start over your rivals. Various social media channels can be used to present a positive and professional personal online image at no cost, so it’s something that really should be considered by anyone who is serious about landing their dream job in their chosen industry.


Although the general social networks can be useful for candidates, they can also present pitfalls, so it’s a good idea to try and keep those for your friends and social circles, and have a dedicated online profile for your professional life. LinkedIn is a great way to use a dedicated portal for your own uses to present yourself as an asset to potential employers. The page of Louise Blouin is a good example of how you can make the most of a user-friendly interface and create a great impression. The New York-based publisher is obviously a well-established figure in the world of publishing, but even someone taking their first steps on the career ladder can clearly list their educational history, qualifications, personal skills and any relevant work experience.


The basic concept of social networks comes from the far older idea of networking in general, which has long played a huge role in recruitment and ‘getting on’ in the world of work. The old adage ‘it’s not what you know, it’s who you know’ still holds more than a grain of truth, but the good thing is that today you can ‘know’ people online that you wouldn’t possibly be able to connect with in any other way.