Small enterprises make up 99.9% of the UK’s business population. A famous motto, worthy of all the attention of all owners is – what does not grow is destined to die. Nothing is truer, especially in the business world. Naturally, every owner wants to attain and retain customers for their business to grow as fast as possible. Granted, bringing in new customers is a vital aspect of improving a small business. But without the massive marketing budgets that more established companies have, how can you make that happen? The answers don’t have to be complicated. As with any other business, it’s a matter of using common sense and adding a bit of ingenuity. To help you get started, here are a few fool-proof tips to help you improve your business and get more customers. 

Assess strategies from different sectors

It’s natural to feel a sense of envy when you see other companies making leaps and bounds in their growth department. You would feel inclined to know what their secrets are and how you can apply them to ensure your success. Current industries that have seen a huge boom are both the financial and entertainment sectors. This is hugely down to their ability to adapt and continually improve. This is evidenced by certain websites comparators such as– where promotions, bonuses and games are constantly updated. In turn, they meet the market demand with relevant information. 

Ask for referrals

Referrals are still the most effective ways to get new customers. Why? Because people trust advice from their friends or experts who don’t have anything to gain from the referral. Implement an effective system for asking for referrals. Make sure to do so when your customer is still excited about their purchase. 

Join forces with complementary businesses

You can join forces with other businesses that have a similar customer base but aren’t direct customers. For example, a car wash and a car repair shop can pair up to refer customers to each other’s businesses. Companies can also leverage each other’s expertise and experiences in the industry to improve their business approaches. Complementary business partnerships also boost brand recognition for both companies and improve sales. 

Leverage existing customers

Everything old can be renewed—and that includes existing customers who haven’t done business with you for longer than usual. Create a mailing list or go through your customers’ contacts regularly and reach out to old regulars. You can even offer a few of them a time-limited discount. Most of them will be glad that you still remember them, and a few will make new purchases or refer their friends.

Give a few freebies 

Very few things attract customers like free products. You can either offer free trials or discounts. The idea is to reduce the perceived risk of trying a new product. Remember that your products and services are exceptional. Once customers try them, they are bound to come back, asking for more. That’s when you can get both increased sales and referrals. You can also ask customers to do something to earn their freebie, such as liking and sharing your Facebook page. 

Host an event

Depending on the type of business you run, you can always host an event to educate customers about what you do. If you run a bar or restaurant, then organising a local band or famous artist for an unforgettable band night can create some buzz around your establishment. If you’re more into a service-driven business, then you can offer free consultation day or a webinar to give potential customers a taste of your services. The idea is to get as many customers through the door to interact with your business. 

Create a strong online presence

These days, businesses have all but moved online. Both consumers and B2B customers are most likely to locate your business via the internet. Your website and social media presence should, therefore, be able to do some heavy lifting and present a good front for the company. Get an expert to create some excellent graphics, site layout, and SEO to keep your website fresh and visible. 

Social media is even a more effective tool and too huge to ignore. You’re probably good with hooking up with friends on your personal Twitter and Facebook accounts. But are you as good at reaching the right audience with your business social media accounts? Can you create a calendar and engage your customers to convert enough sales?  

Combine different strategies

This sounds obvious! However, there’s no one-size-fits-all solution to improve your business and get more customers. Different customers will react in different ways to the same marketing strategy, so getting the right combination of different approaches will yield the best results.