Loyal customers are important, there’s no denying that, but your business simply cannot survive if you aren’t attracting fresh blood on a regular basis. You need a steady stream of new customers if you are to fulfill your company vision and take your business to the next level.
If you find it difficult to attract new customers, be sure to put the advice laid out below into practice.
Take your business to them
Unless they are in dire need of the specific services that you offer, customers aren’t going to go out of their way to research your business. In general terms, if you’re to make potential clients aware of your existence, then you have to take your business to them.
More to the point, you have to take your advertisements and marketing campaigns to them. To do this in the most effective way possible, you should be sure to improve your marketing knowledge when it comes to demand generation. Embracing demand generation will see you provide value to your ideal customers in all the channels that they use and interact with on a day-to-day basis. This will showcase the fact that you are willing to go above and beyond in your bid to build a valuable and lasting relationship with them going forward.
Be an authority in your industry
If you’re to turn prospective clients into fully-fledged customers of yours, you need to give them a good reason to try out your services. The best way to do this is by establishing a degree of authority in your industry. By showing yourself to be an expert, your customers won’t feel the need to look elsewhere in your market when they have questions relating to the products and services that you offer.
To become an authoritative figure in your industry, you should:
- Hone in on a specific niche
- Seek to own the keywords that encapsulate your market
- Start your own blog or write guest posts for high-traffic platforms in your field
- Write your own eBook (or combine all of your past blog posts into an eBook)
- Host seminars and webinars
- Send out press releases regularly
- Participate in influencer projects and work closely with social media influencers
Follow up after the first contact
You aren’t going to attract new customers if you leave them high and dry after the first point of contact you have with them. Quite simply, you need to be prepared to follow up after the first contact you have with every new client that you meet, regardless of if you deem them to be potentially profitable or not.
Be aware, there’s an art to effective sales follow-up. One wrong move in this instance and you could potentially show yourself to be in desperate need of custom, and that’s definitely not a good look! To follow up in a subtle yet effective manner:
- Don’t be afraid to get personal
- Send out ‘How Did We Do?’ Emails
- Empower the client to make their own decisions
Put the above advice into practice, and you’ll be attracting new customers in no time.