Irrespective of how you describe it, we could all agree with the fact that a platform is highly effective and can provide you with a lot when it comes to supporting business. Radar is the location platform for mobile applications. You can employ Radar to add location context and then track to your very own apps with just a couple lines of code. The application of geofencing platform is more and more popular out there. This modern technology depends on smartphones, which have long been a section of our lives and even our daily lives.

Let’s look at the past. All those who are now between 20 and 30 years old grew up when the mobile phone industry had just begun. Fifteen years ago, nobody knew to what extent the smartphone would change our lives in a relatively short period.

What Is Geofencing?

It is, literally, a virtual fence that allows you to register objects (such as smartphones and smartwatches) or people, within a previously selected area.

Therefore, it is possible to recognize when a gadget enters as well as depart this very area. As we have said before, geofencing depends, to a great extent, on smartphones.

As soon as users come into a certain spot, certain actions could be prompted, for instance, the push alerts, emails or SMS. This allows mobile phones to be directed and contacted for commercial purposes.

Organizations invest a lot of resources in a variety of critical business systems such as authorization, enterprise resource planning, enterprise asset management, business intelligence, computer-based management, business management, and business intelligence. CRM customer relationship management), and other similar systems!

Why? Because they respond to a necessary workflow in the organization and get a positive return on investment (ROI) from them, typically, this return on investment is an overview of a variety of features which let management, also managers.

And also the business as a whole as to work better, and also make better decisions, and then be a lot more proficient, and even comply with all regulations. Etc. These very methods are frequently autonomous systems. Although data can flow from one system to another, it is usually assigned to its own specific purpose.

In addition to these systems, many organizations also implement a GIS. Generally, GIS is an autonomous system, although it interacts with other systems as well as their data. One of the guaranteed ways to get more ROI from GIS is to use it to power a localization platform. This location platform can then geo-activate other enterprise systems. Once enterprise systems have been Geo-enabled by the location platform, their data can be mapped.

It’s a very powerful facility. Now, we can see how the data of these systems are spatially related to each other. We could see if there are correlations between what happens in these systems. This Radar Geofencing platform provides more value than just the ordinary traditional system, and the Radar Geofencing platform offers an exceptional perspective which no other equipment could offer.

As soon as all these methods are Geo-activated, your very own data could right now be re-injected into the very geographic information system to carry out spatial analysis, the modeling, the predictive analysis, and so on.

Why The Location Platform?

  • National regulatory requirements
  • Location of emergency calls
  • Legal interception and legal surveillance

Personal security

  • Follow-up of the family
  • Pet/ Item Tracking

Enterprise / Enterprise Applications

  • Asset/ Fleet Management, Logistics
  • Workforce Management
  • Management of services in the field

M2M applications

  • Correction of installation location, motion recordings
  • Location at alarm/ event/ playback device, etc
  • Enabler for other applications
  • Advertisements, coupons, mobile payments, market information, etc

Over the years, the Radar Geofencing platform has developed software from a collection of products in a true location platform that includes GIS for Desktop, GIS for Server and more. So make plans to migrate your GIS into a location platform to better support your organization at the Radar location platform.

By migrating your geographic information system to a location platform that supports business activities, you will increase the value and importance of the geographic information system within the organization, making it an essential part daily activity.

Maybe it sounds a bit terrifying, but having a cell phone with the internet has become a guarantee for anyone to know much about his family or about his very own business, at any time you want. This is a good thing because for our families to know where we are in case of an emergency, it would be rewarding, and for companies, knowing our location through the GPS system has taken a new turn in the way of convincing us to buy or acquire a service.

Why Choose the Radar Geofencing platform

The Radar platform has three major context types: Geofences, Insights, and Places.


Radar Location platform is more powerful compared to native iOS or perhaps Android type geofencing. Also with great cross-platform support for awesome infinite geofences, the polygon type geofences, and the stop detection.

Create geofences to receive the following events:

User. entered_geofence



Radar can tell you when a user visits a place, chain, or category, even if you haven’t set up a geofence for that place.

Radar is actually integrated with the popular Facebook Places, the very same place database which powers the Facebook as well as Instagram, with more than 140M places globally.

Turn on Places to receive the following events:




Radar can learn a user’s approximate home and work locations and tell you when a user is at home, at work, or be traveling.

Turn on Insights to receive the following events:



User. Entered_office and more

The Radar Geofencing platform offers two types of plan, the free platform as well as the premium plan type. You can check here for more info on how you can benefit from the Radar Geofencing platform.

Finally, it’s necessary to state that the use of geofencing and could be used as a tool to make strategic decisions and, therefore, could enhance B2C marketing. The digital world develops and improves every day. Imagine how innovative our shopping experience and marketing strategies will be in 10 years.