When it comes to creating a great website, wireframing is one of the web designing best practices. Wireframing refers to the early stage period wherein lines and vertices are drawn using paper and pencil, whiteboard, or a wireframing tool software. It is used to create a visual structure of a website that focuses on the functionality of web elements before adding graphic design and content.

In this post, you’ll learn the benefits of wireframing a web design.

Identify Design Problems Early

Wireframes help identify current and future problems in the early stages. Your web design team can cover all the bases, so project preparation is properly executed before detailed graphic design and coding. By identifying design problems early, you’ll minimize the risks of final product mishaps.

Here are the advantages of identifying design problems early:

  • Save time, effort, and money involved in major changes.
  • Make sure that all issues are addressed before proceeding to the next level of web design to avoid delaying website launching.
  • Make the best web design decisions that could significantly affect user experience.
  • Gives peace of mind since you know that you didn’t create a web design in shortcuts.

Wireframing for a More Efficient Web Design

Compared to going through wireframing initially, going straight to web designing takes a considerable amount of effort, time, and technical expertise. Going straight to web design and neglecting to undergo wireframing can potentially cost more web designers and clients because web designs are more expensive, most especially if major modifications need to be made later on.

On the other hand, using wireframes eliminate the bells and whistles of web design. Web designers can focus on the basic aspect of creating a website architecture. With a paper and pencil or whiteboard, one can already create wireframes or rough sketch of a web page or website. Also, there are free wireframing tools you can use which enable web designing more efficient.

Here’s how wireframing can make your web design more efficient:

  • Changes can be carried out in minutes, instead of hours or even days of applying changes. For instance, you can make the header smaller or bigger, or the logo moved so as not to overshadow the conversion zone.
  • Make changes to high-fidelity or highly-detailed designs without so much hassle and expense that could take thousands of dollars and a considerable amount of time to finish.
  • Encourage your web development team members to express their concerns and address design issues promptly before presenting to clients. It’s because your team won’t be afraid to make major fine-tuning.

Promotes Better Web Design Communication

With wireframing, you can visualize the website’s structure clearly, making your abstract ideas tangible and ensuring that all parties involved in web design are on the same page. It’s a great communication tool that can connect your web design team to clients for a more effective collaboration.

There are times when web designers can’t help using jargon such as “Google map integration,” “news feeds,” and “dynamic slideshow” when explaining how the flow of design works. It creates gaps and confusion, which is not good for web design. Using wireframes promotes clear communication between your web design team and your clients. Here’s how:

  • Promotes collaboration within your web design team members on how a feature functions and appear on a specific web page based on the purpose and goals of the client.
  • Ensures that your team understands the basic requirement of web design to ensure usability. Without the colors and images, you can focus on enhancing user-friendly navigation, feature placement, navigation placement, link naming, and conversion paths.

Better Content Development

Because wireframes don’t really focus on the aesthetic web design aspects, you can focus on the content creation of your website. Wireframes give content writers a great idea on the length of content applicable for every page. In that way, the web content will look perfectly suitable to the web design.

Wireframing allows you to organize content optimally to ensure that your website has high readability, proper font size, and well-arranged headers and lists. With wireframes, you’ll have a better idea of how to get more podcast guests, traffic, conversions, and sales.


Wireframing a web design provides plenty of benefits. It saves time, money, and effort caused by costly changes in web design. Also, wireframes eliminate fear or hesitation to do major changes usually involved in web design as rough designs can be carried out using free wireframing tools. Another benefit is promoting better content development, ensuring that each web page content fits the website design.