We get fast results on video. What we want to see the most is video. It can engage viewers longer and deeper than other visual contents. For example, you can create a personalized short video for your followers and send it to them. You have a lot of responsibilities if you are a social media manager. You need to design a complete social media strategy, maintain brand image, and assess the effectiveness of the strategies. You also have to keep track of changing trends to boost CTR. Video marketing is one of the latest trends in the social ecosystem. In this article, we will talk about 7 insanely affordable video marketing tactics you need to embrace to boost your business’ revenue.
1.Set campaign goals and understand your audience
You should start by researching your marketing campaign. You should determine who you are targeting and which contents will resonate with them. You should also know on what channel the video will be broadcasted. There is no use of making a video and paying it have it played on websites that your audiences never visit.
Set a goal to reach with a particular video marketing campaign. Do you want to drive awareness, sales, traffic, and all? You have to use the right tone of voice and message in order to capitalize on the video’s quality so that you can connect with your shopper. Before launching your video, I’d recommend you to spend time gathering consumer insights because it will help you determine the type of video that you need to make and how much money you’ll have to spend on making them. Hiring a video editing service company like Viddedit can also help you to get the answer to all of your questions.
2.Stay on brand and deliver your message through videos
Videos are a way to test out a branding refresh but it’s no use if your viewers don’t watch your videos. They have to know who you are and what are you speaking to them. You should link to your site or a landing page if you upload a video on YouTube or other social media channels. The message of the video should be clear, on-brand creative which is unified across the channel. It’s not a consistent reflection of your brand when a user sees in your email communication is different from the one they see on Facebook. It would rather hurt than help.
3.The budget should make sense
Putting a ton of money into a video project will not automatically make a huge success. Also, if you don’t spend enough time on a far-reaching campaign then it would hamper your brand’s image. It would not let the message come across in a low-quality way. You should keep your campaign goals in mind and make sure of spending your budget well. It’s better to make short videos for social media channels like Instagram, Snapchat, and Twitter. But you should tell a captivating story if you have a larger budget.
4.Optimize your video and target for each channel
If you want to get as much engagement as possible, your videos need to be optimized. You have to keep it short and upload videos directly to the channel when it comes to publishing videos on facebook. But you have to wait around two weeks after launch date to make any tweaks when it’s about YouTube.
5.Test and test again
Testing helps you to determine which elements of a campaign are working out and which are not. It could be your messaging or it could be your creativity that is not working with you. Or it can also be the time of the day you deploy the campaign or the channels you choose. It could also be the length of your video because being too short or too long won’t do the magic. It could be anything, so you have to test and test again to find out the optimal content and timing of your campaign.
Social sharing means the times that your video has been shared on social media channels. People are not likely to share the content that they are not into, so if your videos get more shares it means that your video content is resonating. Comments or feedback is also an important aspect to pay attention to your campaign. Look for the comments whether they are positive or negative and take them into consideration.
7.The last piece of your video marketing puzzle
Only the video marketing campaign has the ability to take the video a long way and video retargeting helps to connect your video ads to the shoppers. There isn’t a way to retarget the audience with an engaging video format which will offer one-to-one personalization and relevant product recommendations.
You should keep in mind that 60% of your audience are visual learners. Educating your audience is the most powerful method for video marketing. Just describe them the ways to use your product or give them tips on how to make the most of it. That’s it. You’re now an expert in video marketing with these 7 insanely affordable tactics. I can’t wait to see what awesome things you are going to come up with.