When marketing is today’s world you can’t get by without the email marketing software. You need to be growing your list and gaining subscribers so that you can continue to bring traffic to your website, generate leads, and ultimately generate sales. If you don’t want to deal with a lot of code, you can use plugins that will help you avoid the code, but still allow you to get the results that you want. In this article, we are going to talk more about email marketing and the plugins you can use to make your life easier.

The Money Is In The List

Some people are still not convinced that they need an email list and that they need to focus on growing their subscribers. What many people do not understand is that social media accounts and ad accounts can get closed down. Your website can undergo an attack and go down for a long period of time or some other unforeseen circumstance could happen and take out your traffic. While all of those things can happen, if you’ve been building a list, you own those email addresses and the right to email them so all won’t be lost.

Building your list should be a top priority and here are some plugins that will help you do it.

Constant Contact

Constant Contact is growing in popularity and is one of the easiest services you can use for your email marketing needs. Managing email list, contacts, templates and more through a simple dashboard.

You can easily track your progress and look at reports and there are built-in tools for sharing on social media as well as a library that will allow you to store 1 GB of your own files.

If you are new, you are likely to need a lot of support and there is plenty of it with this service. You can email, live chat, go into the community or visit their library to find your answer.

If you’re a hands on learner, you can go to a nearby seminar or to an online training so you can learn to be an email marketing professional. If you’re a small business, this is a good service to look into. With the 60 day free trial and prices that start at $20 a month, you are looking at a great option.


If you are a eCommerce store, blogger or marketer, Drip is an option you need to look into. You will find they have a large range of tools on their smart email marketing service and still remain to be beginner friendly.

Not only do they have a plugin for WordPress, but you can also find they are able to integrate to other popular website builders including WooCommerce. This means it is easier to capture leads by putting sign up forms on whatever site it is that you have.

The reason Drip can be so powerful is because of its smart marketing automation, email segmenting, grouping of lists and the features that will allow you to customize and reach different audiences within your list.

Worried you won’t be able to figure out all of this smart technology? You can reach Drip support by live chat if you need any help and there are plenty of training webinars, courses and guides for you to go through and learn as you go. You can also try Drip out for free with up to 100 subscribers. Once you need to expand beyond this point, the plans start at $41 a month.


AWeber is a long trusted name is email marketing and is popular around the globe. Small and medium businesses both flock to AWeber for email marketing services. You can easily connect your AWeber account to your WordPress site or other website with easy integration capabilities.

When you login, you will see ready to use templates for your email campaigns, autoresponders, list management section and your tracking and reporting section for in depth statistics on your campaigns.

People love AWeber’s level of support since they offer phone support, live chat and email support.

If it is training that you want, look to the AWeber library of tutorials and how-tos and you can go through as much as you want when you are on the 30 day trial and see if you want to stay on for $19 a month or more depending on your subscriber list size.


You have probably noticed that a lot of bloggers are using Convertkit. This email marketing platform is great for bloggers, authors and marketers. You can send content upgrades easily as well as incentives when your subscriber enters their information on the signup form.

You will also find it comes with easy to manage autoresponders that allow you to send drip emails. Segmenting your list is simple so you know who is interested in your product and who is already a customer. This makes marketing automation a breeze.

You can get support through email with Convertkit and training is access through their knowledge base. There is a no free trial with Convertkit, but there is a 30-day refund policy and plans begin at $29 a month.


All of the above services are great, but you need to pick the one that is right for you. Look through the features and see which one offers everything that you need and get started with your email marketing campaign.