Customer service can have such a massive impact on how successful your business is. Your customer service team is the face of your business. They are your representatives and how they work is a reflection of your business, both negatively and positively. If you are looking for ways to improve the quality of customer service at your company, these are some great tips that can help.

Learn Active Listening Skills

The customer service team may be hearing what the person is saying to them, but are they actively listening? There’s a distinctive difference between these two things. If you are hearing them, you are just hearing the words that they are saying. Active listening involves learning about the customer and what they need to better help them. The goal here is to approach any conversation (this is a useful skill outside of the office as well) with the goal of learning something and focusing solely on the person you are talking to. 

How does this apply to customer service? After the customer finishes talking, ask questions to make sure that you fully understand what they are saying to you. These questions should clarify any uncertainties that you have about what they are saying so that you can better help them. At the end of the conversation, be sure that you give a quick summary of everything to make sure that both parties are understand everything and are on the same page.

Need to Empathise with Customers

Customers want to know that the representative they are talking to is really listening to them. They want to be heard. With empathy, you can see the problem through the eyes of the customer and learn about how this problem makes them feel. If the customer feels as though you understand them and where they are coming from, they will be more receptive to what you have to say to them. This is also a great way to de-escalate most situations. When you learn to better empathise with your customers, this will significantly improve your customer service because people will enjoy interactions with your company more.

Get Customer Feedback

Through CRM tools, you can give customers an easy and convenient way to give feedback on their experience with your customer service team. This can be beneficial in a few different ways. First of all, this can help your team better understand where they need to improve on, so that they can become better customer service representatives. Everyone has their weaknesses and customer feedback is the best way to determine where your weaknesses are. Not only can this help you improve as a customer service team, but it can also prevent customers from leaving negative reviews on other sites about their experience with your company. This is also a great way to show your customers that you are proactive and care about the customer service that they receive.

Improve your Customer Service Strategy

Just because your customer service staff has the skills to be stellar customer service reps, that doesn’t mean that there isn’t room for improvement especially in your organisational strategies. There are several ways that you can improve your strategies that will take your customer service skills to the next level. 

One place to start is by offering customers a personal experience. They don’t want to feel like they can only talk to bots and get automated emails. They want to know that they are talking to real people who care about what they have to say. Engage with them on your social media pages when people make comments. Post photographs and bios of the people on your staff, which can help your customers see that there is a team of real people there to help them.

Another way to improve the customer experience is through catering to the needs of your customers. If you have the ability, you should assign specific customers to a customer service representative to build a relationship with them. Customers will love that they can have a single person who knows them that they can turn to for their issues. This can make them feel like they are getting a custom experience and make them feel special. You can also create communities with your customers through a variety of different methods like social media groups, interactive websites, webinars, and even through trade shows. Customers love feeling like they are a part of a great community.

There’s also using the best technology available. For instance, VoIP can improve the customer service by making sure that customers can always get a hold of someone from your company. VoIP business telephone systems can be used on the go, so even employees who are working from home that day can reach their customers.


Customer service skills are crucial to the success of your business. It’s a wise investment of your time and money to improve your customer service skills to help your business grow.