For business owners today, your online presence is more important than your offline location. This is true whether you sell online or not. Cyberspace is usually the first touchpoint for your business because online is where the majority of your customers will be found. And if you do not have an online presence, your business is virtually non-existent to the majority of buyers.

But simply owning a business website is not enough. A website can gather dust in a corner of the internet if you don’t know how to get it in front of prospective customers. As a matter of fact, building your company website is the easy part. Using it as a tool to grow your business is where the real work is. For most businesses, because it does not help them make more money, a website is an expense more than it is an investment.

But we can help you avoid that situation. Our web design tips and tricks will give you the tools to make your website an integral part of your brick-and-mortar business. 

We will show you the steps for building an offline and online business that is integrated and mutually supportive. You will be able to build a brand that customers readily identify with. These guidelines will enable you to get the most out of your online marketing expense.

10 web-design tips and tricks for growing your business

Step #1: Create a memorable domain name

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Finding a domain name that sticks in people’s minds is hard. Almost every name you think of is already taken. But the effort of researching a great domain name is worth it; if it is catchy and easy to remember, more people will visit the website. A domain name with a call-to-action, slogan, or which says exactly what your business is about is great. 

Step #2: Simple is always attractive

Websites with a clean and simple layout perform better. If the site is noisy or too flashy or choked with content, users feel overwhelmed. If people don’t know where to begin, they will be more likely to leave. Keep the design simple that visitors’ eyes are directed to exactly where you want them to go when the site opens. Do not create a paradox of choice.

Step #3: Make navigation intuitive

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An intuitive layout positions information and content where it is easy to find or where visitors expect it to be. Visitors should not need more than two seconds to locate any content they are looking for. You can do this by keeping the menu accessible from all pages on the site and using dropdowns to increase the capabilities of the menu. Simplified navigation equates to more conversion.

Step #4: Craft a unique brand persona

Sketching Website Layout Wireframes

One of the biggest problems with doing business on the internet is anonymity. Internet users value brands that give them a chance to belong to or support something beyond themselves. This is reflected in the messages that the brand sends out and the causes that the company supports. It can also be demonstrated in the brand’s ability to give users a better view of themselves.

Step #5: Create a video landing page

Video is the most engaging form of online content that there is. Over 78% of internet users consume their content in video format. Videos reduce the work people have to do to understand a website’s message. A video that is relevant will make an immediate impression. If video is your most engaging content, it makes sense to present it first and incorporate it into your landing page.

Step #6: Build an engaging and personal user experience

Internet users want the engagement of face-to-face interactions without the burden of leaving their homes or offices. This means you must identify your users and tailor their experiences with you to reflect the things that matter to them. It also means using social media and other channels to educate, entertain, and give customers the chance to participate or engage with your brand.

Step #7: Optimize website speed

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How quickly a site loads matters. If users have to wait for your page to load, your site will lose much of its potential traffic. And the work you have done to create a great design, useful, content and deep engagement will be in vain. You can avoid this by optimizing the load speed of your website’s pages. When doing this do not forget the site’s contact page.

Step #8: Use heading tags

Heading tags make it easier for users to find your content when they do an internet search. Also, by using memorable words and phrases in article titles, you make the content more alluring. Furthermore, visitors to your site can easily tell what the content is about. These ensure that you do not lose traffic because users do not understand article titles or the titles are uninteresting.

Step #9: Craft engaging CTAs

Everything on your site is designed to gradually move visitors to click on the call-to-action. In addition to attractive web-design and meaningful content, using  CTA that is clear and powerful improves the likelihood that people will respond in the desired manner. The CTA text matters a lot, as do the colors of the CTA button. To make the CTA button even more eye-catching, make it animated.

Step #10: Improve engagement with artificial intelligence

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Customers want to be able to reach you and they want it immediately. Using traditional customer service personnel, this would be impossible or too costly. But chatbots simplify and expand your ability to answer customer queries in a way that is both satisfying to the customer and cost-effective for your business. AI also helps you to deliver a more personalized user experience.

Bonus step: Make the website responsive

If your website is not accessible via mobile devices or does not look good on smartphones and tablets, you might as well not have a website. This is because the majority of people who access your website will do so using a handheld device. This is particularly true if you are dealing with young people and millennials. A responsive site is one that displays equally well on desktop and mobile.

Finally, whatever you do, avoid being pedestrian. Never use stock images on the main pages of your website. Use only images that are unique to the site and reserve stock images for blog posts and articles.