Only a single strategy can grow your traffic or you need to mix up some SEO strategies to populate your business. Though local SEO is just a part of SEO (Search Engine Optimization), it plays a vital role when it comes to local business.
You need to apply some actionable SEO strategies even if your business goes well right now. You need this to stay ahead of your competitors in the near future.
Listing your business in the Google My Business page and creating a sustainable map of your exact business’ location can improve your online presence as well as ranking in the search engines. Reviews on google map are considered to be a ranking signal of your business site(s).
Yes, in this article, I’m here to talk with you about some actionable SEO strategies to grow your business locally. And, I hope and believe it will help you even if you are an expert in this industry or an amateur.
So, without making the preface bigger, let’s dive deeper.
List your business on Google
It has been researched that online searching for a local business has increased dramatically and it is almost 97%. It was not so popular a few years back. Business owners would like to promote their business by words of mouth, radio, television and so forth instead of online marketing.
Time has changed drastically. That’s why you need to make sure you have listed your business on Google. If you can list your business on Google properly without making an error, your presence online grows faster.
Just provide needed information about your business while listing it on google including your business address (even road number is crucial), phone number (local with area code), hours of operations, directions (an easy way to reach). Also, you have the option to add photos of your business or company. So, upload high-resolution photos of your company.
There you will see some star rating, which is one of the most important factors to make your business, trusted to other customers and Google loves it.
Don’t avoid local group to join
As a local business owner, you should (of course) join a local group. It will help your business to be familiar with others. It will be wise to join the local Chamber of Commerce. You may have to pay a scanty annual fee, but in return, you will be benefited at the end of the day.
If people can meet their need locally, they may likely to refuse to go to a market that is three states far from their residences. Therefore, it is a great idea to mix with the local business group to boost your business familiarity.
Keep it updated
By posting new and update content (blog posts) in your site, you can keep it updated and fresh. Search engines also love those sites that publish fresh and new content on a regular basis. Also an SEO strategy can boost your site’s ranking on Google.
However, make sure you are optimizing your content with local-focused keywords. It means that words like the name of your business place (say, t-shirt company NY). Those keywords help customers to find your business easily.
A local influencer can help you grow
Probably, you may have heard it before if you are in this industry for a long time. This strategy helps any business locally or globally to grow faster. In this case, you may have to spend a couple of hundred bucks. However, you will receive more than that, maybe more than you expect.
There is another way to make a deal with your local influencer. You may offer him or her some free stuff as well to promote your products to the community. This tactic really helps grow and sell products and services.
Be active on social media
Nowadays, social media like Facebook, Twitter, LinkedIn, Instagram, and Pinterest plays a great impact on local businesses. If you have a Facebook business page (if you do not have, create one), you can promote your business well locally. You can also apply the similar concept on other social networks like Pinterest, Instagram and so on. LinkedIn is active and deals with real customers. So, grow your LinkedIn profile and keep it update regularly to get better results.
All you need to do is to plan to update your social profile every day or regular basis. You already know that social media is handling huge traffic every day. If you can manage your social profile, you can skyrocket your local business too.
Actually, if you want to dominate your local business competing with your local competitors, there is no alternative to applying these local SEO strategies. Also, you have to keep pace with the changing algorithm of search engines like Google to do well in the near future.