Webinar is a great way to grow your list, build trust and relationships with your tribe, and sell your products and services.
There’re different phases in using a webinar to promote your business. The very first one is to plan your webinar.
In the Webinar Planning Phase, you’ll be setting up the necessary tools, picking a date and a topic, familiarizing yourself with the webinar technology, creating your presentation, and reaching out to a list of promotional partners:
- Set Up Your Tools and Equipment
Most webinars are conducted using software that pairs with Google Hangout On Air (HOA.)
Such software (e.g. ClickMeeting, Webinar Ninja, Easy Webinar) have features that can take our webinar to the next level. It can also collect email addresses, send out reminders and present your offers.
You’d want to have an email service provider (e.g. GetResponse, MailChimp, ActiveCampaign, InfusionSoft) so you can send out an autoresponder series to those who sign up.
Also make sure your Internet connection is fast and reliable. You can go to SpeedTest.net to test your upload speed.
An upload speed of 2Mbps or greater is recommended for hosting a Google Hangout Webinar.
- Decide On the Type of Webinar
There’re many types of webinar, so pick one that’s the best fit for your experience level, email list size, business goals and relationship with your list:
- Sales Webinar, in which you’d sell a product, service, or training.
- Free Webinar/Q&A, in which you teach a topic in your area of expertise and answer questions from participants. It’s a great starting point if you’re not completely comfortable with selling in webinars yet.
- Interviews, in which you interview experts relevant to your niche.
For most beginners, a free webinar/Q&A or an interview are great ways to get comfortable with the format and technology.
However, don’t wait too long to host your sales webinars! It’s very effective in attracting clients, even with just a few people attending the event.
- Pick a Date
Pick a date for your first webinar that’s not to far into the future while allowing you enough time to practice a couple of times before you host a promoted webinar.
Most people are able to host their first promoted webinar from having no experience in 30 days or less.
- Pick a Topic
Brainstorm 3 – 4 topics based on what your ideal customers want and their biggest challenges.
Leverage your email list and social media following by simply asking them or sending out a survey.
If you don’t have a list or a large following, you can look at the bestselling titles in the Kindle book section on Amazon.
Take cues from their covers, tables of content and reviews. Look at the “people who bought this book also bought” recommendations. Get insights for topics your market wants to learn about and copywriting ideas for your headline.
- Practice, Practice, Practice
Set aside time to learn your webinar software. Set up and test your registration page and reminder emails. Make sure you and your co-presenter, if applicable, knows how to get onto the webinar.
Familiarize yourself with the basics of Google Hangout on Air by going to hangouts.google.com/onair – your webinar software uses HOA so getting comfortable with the basic functionality is critical.
If you plan to use slides, make sure you know how to use the screenshare app.
Start a broadcast and record your practice run. After the broadcast ends, your presentation will be posted to YouTube automatically so you can review and make improvements.
- Create Slides
Most sales and free webinars can benefit from a slideshow presentation.
Here’s a sample outline for a free webinar/Q&A session focusing on sharing valuable content:
- Introduction – who you are and why listen to you
- 3 valuable teaching points
- “Soft” offer – e.g. scheduling a complimentary session
Here’s a sample outline for a sales webinar:
- Introduction (5 – 10 minutes) – build credibility and connect with your audience’s “why”
- Content (35 – 45 minutes) – besides information, also address limiting beliefs using case studies
- Offer (10 – 15 minutes) – share information on benefits, features and pricing.
- Q&A – answer questions and circle back to your offer
- List Out Potential Promotion Partners
There’re different reasons JV partners would promote your offer:
- They often get questions about your expertise but they don’t teach it.
- They’re interested in your topic and want to learn more.
- They want to be introduced to your network.
- They want to generate income from affiliate commissions.
- They’re interested in cross-promotion.
Brainstorm potential JV partners who may benefit from a partnership – including Internet marketers, bloggers, LinkedIn Group owners, Facebook Group owners/members and pod casters.
Make a list of 25 potential partners, and start your outreach effort to get them to promote your webinar.