Instagram is a powerful social media marketing tool. As of 2018, the social media network had almost 1 billion monthly active users. The Like button is used around 4.2 billion times each day. And for the icing on the cake, images posted to Instagram get an average of 23% more engagement than images posted on Facebook.

But simply having an Instagram account and creating daily posts isn’t enough to get your brand the visibility it needs to have a measurable impact. Keep reading to learn about tips and tricks that you’ll want to use so that you can properly promote your brand using the social network.

Get to Know Your Audience

As with any form of marketing, the first step in making the most of your Instagram presence is to know your audience like the back of your hand. No matter how beautiful your photos or how catchy your hashtags are, if they don’t appeal to your audience, the purpose is lost.

To get the most successful results possible, you’ll want to take the time to figure out who your audience is. Figure out what they like to see, what hashtags they like, and what content they engage with the most.

To learn more about your audience, you can use Instagram Insights. This tool works similarly to Facebook Insights in that you can see how people are interacting with your account. With Instagram Insights you can see:

  • Reach
  • Impressions
  • Website clicks
  • Follower activity
  • Video views
  • Saves

Insights can also provide demographic information, such as gender, age, and where followers are coming from. When you know your audience, it’s much easier to get Instagram followers by posting content that they want to see.

Use Relevant Hashtags

Instagram is the kingdom of hashtags and not using them, or using the wrong ones, can impact your success on the social network. Hashtags are useful in that they allow you to categorize and organize images and video content. They make it much easier for users to find content, which makes it easier for people to come across your brand.

Hashtags can range from being generic to being very specific. How many and which hashtags are used is entirely dependent on the content you post. When using hashtags, don’t overdo it. Focus on used targeted hashtags versus using ten not-so-important ones. You’ll also want to avoid using tags that are overly broad and overly popular.

Use Listening Tools

Getting to know your audience is good for maintaining your existing followers, but what if you want new people to start engaging with your brand? There are all sorts of listening tools that you can use so that you can see what Instagram users are saying about your industry.

With the help of listening tools, you can monitor keywords on Instagram, such as the hashtags that influencers are using or even the ones that are trending within your industry. You can also use these tools to look for images that generated a lot of interest. In turn, you can create similar content that hopefully draws similar interest and popularity.

Focus on Engagement

Social media marketing isn’t for pushing salesy posts and content. Your followers don’t want their feeds to be flooded with sales material. To be the most successful on Instagram, it’s crucial to engage with your followers as much and as often as possible.

By engaging with your followers, people see you as less of a corporation and more of a human. Engagement also makes it easier for new users to find your content, as comments a follower makes may be seen by their own social network.

To encourage interaction and engagement on Instagram you’ll want to:

  • Share your followers’ images
  • Respond to comments
  • Hold contests

The more you engage with your followers, the more success you’ll experience on Instagram. When your followers are able to connect with your brand, they’re more likely to stick around for the long haul.

Timing Matters

It’s obvious that you’ll get more likes by posting in the afternoon than you will in the early morning. In order to maximize your success on Instagram, you need to post at the right time so that you can get the most views and engagement. Polls have found that the best time to post on Instagram is between 7:00 PM-9:00 PM.

Of course, you’ll want to use information about your own audience to see when they’re the most active. As a rule of thumb, always post during non-work hours. Weekends, Wednesdays, and Thursdays are the best days to post for the most engagement.


Instagram is one of the best social media sites to use in order to build your brand and to increase visibility. Be sure to follow these tips and tricks so that you can get the most success out of using this network.