Marketing is a fast-paced, dynamic career choice and if you want to be successful in this innovative field, then you will need to stay relevant in your approach and stay ahead of the ever-changing trends and techniques that companies use to engage their customers and attract new business.
Marketing is a complex blend of psychology, effective design and creative ability – it is also a job that requires professionals to learn new skills, and network to a high standard to achieve a successful and lucrative career path. If you are unsatisfied with your current marketing career, then the best approach to take is to excel at your job and prove to the rest of the team that you are capable of much more than your current trajectory.
It’s not what you know, it’s who you know. This is especially true in the marketing sphere: if you want to turbo-charge your marketing career, it is imperative that you create a brand for yourself and that you are well known amongst senior marketing executives as someone who is extremely competent.
There are a multitude of ways that you can network with ease, even if the thought of public speaking and meeting new people is challenging. The most important thing that you should do is attend events relating to your job, and volunteer yourself to get out of the office as much as possible – whether you offer to take your team out to lunch or attend a week-long conference, a positive attitude is your first step to success.
Networking is a very simple skill once you get accustomed to it, here are a few insider tips:
- Make a list of the 20 most important professional contacts in your life right now: ensure that you stay in contact with these people at least two or three times a year and stay up-to-date with their professional projects.
- Help people: if you are unsure about how to network, offer to help people out with work projects, and who knows? Perhaps this kindness will be returned to you in the future.
- Think people, not positions: people will realise if you are using them to improve your marketing trajectory, therefore it is important to really listen and try to engage with people on an authentic level.
This may seem like a daunting task and you may be doubtful about how much it can help you improve your career. Yet, when you take a moment to consider your work life so far, networking is likely to be present on a daily basis. The key to networking is not to think of it as a business transaction and instead focus on the task at hand – sharing knowledge and skills.
Get the Qualifications
One of the best ways to boost your career is to gain more qualifications independent of your job. This shows that you are highly motivated to succeed in your career path. Formal qualifications will also help you to gain the necessary confidence to boost your marketing repertoire.
If you are concerned about taking time out of work to progress your studies, then it is worth considering studying an online degree and achieving the accolade of becoming a master of marketing online rather than in a traditional university setting.
Not only will this be more economically viable than studying at a college, it is a qualification that is regarded just as highly as a degree studied there, and is created to be flexible to your schedule. It is certainly possible to achieve a master’s degree while you are working full time. It is, however, important that you are realistic about how much time you have to commit to studying your master’s degree online. Although the degree program is flexible, it does require independent learning and self-motivation to achieve the qualification.
Since the introduction of the internet, marketing has transformed into a billion-dollar industry which is highly dependent on digital technology. Of course, anyone who currently works in marketing will have an impressive knowledge and understanding of the digital sphere – and will be able to utilize it regularly to engage their customers. However, technology is adapting fast and companies are changing the way they learn about their customers and potential customers too.
Data science is now imperative to any company’s marketing strategy, this is the understanding of potential customer behaviors and it is calculated by obtaining data and analyzing it carefully. If you want to arm yourself with skills that will be extremely valuable to your career over the next decade, it is important that you understand how marketing can benefit from consumer data analysis.
Technological skills are what will help you progress further in relation to your marketing career because there are many seasoned marketing pioneers who are still not aware of new and innovative marketing techniques. It is possible that the company you work for is not utilizing data to its full potential, and if you are able to comprehend that and advise senior colleagues, then you will be able to enhance your career in addition to benefitting your company.
Pioneer Your Creativity
There’s another side to marketing that is often overlooked in favor of the kind of cut-and-paste, textbook understanding of the world of digital marketing. Of course, rules and learning are important – but the majority of successful marketing campaigns require creativity to really get off the ground.
Happily, you’ll likely be a creative by nature if you’ve chosen to pursue a career in marketing. But, how much are you bringing out your creative skills on the job? How confident are you with the left-field ideas that you have, that might just be the spur and the inspiration your team needs to create a successful marketing campaign? Never underestimate the limited resource of creativity in the world of marketing, data and commerce – it’s hugely important to make a marketing campaign into a creative triumph.
Marketing is one of the most competitive, yet exhilarating, career paths and it enables people to thrive individually and within a team. Boosting your career in marketing is simple once you spend time proving to your colleagues and your company that you are competent and dedicated excelling within the industry.