As has always been the case, you have to appeal to the generation that currently holds the buying power if you’re to attract custom and ultimately turnover a profit. At this time, as we hurtle towards the roaring twenties once again, this buying power is in a state of flux. Slowly but surely, it’s being taken from the hands of the Millennials and it’s being shifted to Generation Z. If your business is to survive the coming decade, you’re going to need to start attracting the latter, as they’re the ones that are going to be doing the bulk of the spending in your industry for the next ten years or so.

To ensure that you are pulling in the vital Gen Z audience for the foreseeable future, now’s the time to start appealing to them. For advice on how to do just that, be sure to read on.

Ensure 24/7 uptime

If there’s one thing that’s absolutely, unequivocally certain about Generation Z, it’s that they are tech-savvy. More to the point, they are Internet-savvy. Having grown up blissfully unaware that a world in which the Internet did not exist once existed, they know nothing other than having the wonders of the web at their fingertips.

This means that Generation Z will expect a high level of service from you whenever they access your online platforms, which doesn’t exactly make life easy for you. They expect your website to be up and running at all conceivable points (slow websites are the only thing Gen Zers hate more than student loans) and they don’t have the patience for buffering that past generations had. Quite simply, these new kids on the block will have no qualms in leaving your site if it is slow or inaccessible, which means you have to make 24/7 uptime a priority.

To ensure that your website doesn’t crash, buffer, or crawl, it is essential that you use a VPS host such as Krystal. Their reliable and resilient SSD cloud network is dynamic enough to keep up with the very latest industry updates, and their systems are capable of auto-healing themselves in real-time to ensure that their servers are never compromised. The end result? You have a website that doesn’t deter Generation Z.

Be transparent

What you do to keep Gen Z on your site is a different story, and it’s completely up to you. One of the best things that you can do to keep this generation engaged with your website is to offer them transparent content. Having grown up with the news quite literally at their fingertips, despite their young age, they understand enough about the world to know when they are being fed lies or false promises. In their words they are ‘woke’, which means they will see right through you if you are ever dishonest with them.

Put the above advice into practice soon, and your business will be sure to appeal to Generation Z by the time 2020 rolls around.