In this day and age, you can’t rely on a single platform to market your business. Today, customers are available everywhere to make their online purchases. So, as a brand, you have to step up and activate yourself at various channels to approach them.
For example, if a brand new social media site is launched today and it picks up the traffic immediately, then you have to be there at the earliest. That’s especially done when you’re marketing to millennials as they are not mono-channel shoppers.
Don’t be among those 23 percent marketers who say they don’t have time to indulge in multichannel marketing. A business without multichannel strategy is less likely to convert the visitors into leads.
Sure multichannel marketing is easier said than done but its consequences are far-reaching and long-lasting. Here are seven ways multichannel marketing can ensure online presence of your business to the maximum number of people in no time.
- Introduces your brand to millions of people
When a brand is out there marketing its products at all the channels used by customers, more people turn to it. Brands which don’t use multiple channels miss out on a lot of audiences. For example, they can engage with the Facebook audience but not the Twitter folks.
Studies disclose that our minds are wired in such a pattern that we tend to overlook promotional tones. You have to be repetitive at times to get customers’ attention. Being active on different channels help you to repeat marketing pitch over and over again.
However, multiple channel marketing does not mean you have to activate your brand on all the available channels. That way, you might risk losing revenue and time. The wise decision would be to single out the channels which are suitable for your niche and invest upon them only.
- Drives more engagement
The world has never been this advance in terms of technology. With a plethora of mobile phones, laptops, etc. naturally, this makes the current generation the most tech-savvy.
A staggering 72 percent of the customers are of the opinion that they would rather connect with businesses through multiple channels. Multichannel B2C companies foster 24 percent more ROI than those operating through a single channel.
The increasing number of engagement ultimately helps you reach as many customers as possible. The best thing about social shares is that they inject trust among the followers who don’t hesitate to shop from you.
With the share icons on various social media channels, your content can be shared by customers with their friends or family. Have you noticed how brands offer free giveaways to customers who share their posts?
The stats explicitly show that social media experience has a big say in customers’ purchasing decisions.
- Enhances marketing potential
Multichannel marketing provides you a platform to introduce yourself in more than one market at the same time. Instead of broadcasting TV ads for a short span of time, you can run ads 24/7 through your social media accounts. People are using mobiles and watching TV both at the same. They want you to maintain the same integration on both mediums.
Many retail stores are now engaging with customers both online and offline. You can create an appealing website and add product category pages for the customers.
Additionally, you can create an ebook or announce the launch of your new product on Instagram, simultaneously using emails to add the personalization effect to your marketing. Create an engaging content with the help of an ebook writer software to develop trust among your customers
It is experiences like such which encourage word-of-mouth marketing. Even in this digital age, nothing travels faster than word-of-mouth.
- It makes everything fast paced
One reason why chatbots are dominating the marketing world is that they are always on the go. We are living in the age of impatience. Every customer wants fast interaction. Customers inquire a lot of times before finally giving in for sale.
To be precise, on average, a lead interacts for about 35 times before contacting a company’s sales representative. If you are not capable to respond to customers in matter minutes, you have almost lost them.
Multichannel marketing deals with this issue in the most efficient way. You can satisfy customer queries by replying to the comments section on your blog posts or answering them through Twitter.
- Banner blindness
Numbers reveal that 86 percent of the audience is banner blind. In simple terms, they will ignore a banner which apparently looks like an advertisement. So if you are only dependent on the banner-like advertisement alone, things cannot be ideal for you in the long term.
That’s where multichannel marketing comes in handy. You can market your brand without relying on banners and create ads in a different form, something more appealing to the customers.
Needless to say, it ends up increasing the pool of customers like anything.
- Informs you about customer behavior
The biggest benefit of multichannel marketing is that it takes you out of the dilemma where you should set up a marketing strategy and pray it works. Now, using multiple marketing channels, you can gather customer data.
All brands are investing in this strategy because it leads to personalization. Once you offer what people are looking for, it becomes next to impossible to say no to your deal. Multichannel marketing ensures interactive behavior of a brand leading a customer towards brand affiliation – all thanks to personalization.
The above graph shows that personalized campaigns are somewhat effective on all the channels.
- Relies on mobile-first perspective
I don’t need to quote stats from an authentic source to convince you that mobile phones have largely outnumbered desktop computers. Since the Internet is becoming mobile-centric, your business should also follow suit.
At times, website pages don’t maintain a high speed and customers leave your website out of irritation. Stats show that 74 percent of customers will skip your website due to the speed issue. If the same customer knows you are active on other social media mediums, they can get back to you and continue the transaction there.
The above statistical pie confirms that mobiles are no more restricted to SMS or call purposes. Mobile optimization allows brands to market their products on mobile-friendly webpages, apart from various social media channels to maximize customer outreach.