With growing traffic on social media sites and other digital marketing platforms, email marketing has started to sound like a thing of the past. However, emails are not just successfully surviving in this ever-changing world, but they are also superseding marketers’ expectations.
You might find it hard to believe, but 4 billion people use emails as their top networking medium, and it still ranks higher than every other organic and paid search. Moreover, according to the 2019 Email Marketing Census by Adestra and Econsultancy, around 73% of marketers either coin email ROI as ‘excellent’ or ‘good.’
And due to this, most companies are searching for constant contact alternatives to ramp up their email marketing efforts.
In addition to providing businesses an excellent growth opportunity, email marketing also helps companies communicate with their customers in a personalized fashion. Thus, it is an essential tool for relationship building and advertisement.
Furthermore, email marketing is the most cost-effective and reliable tool to boost your ROI. Read on to know more:
1.Remove Clutter From Your Mailing List
There is no greater impediment in successful email marketing than a cluttered mailing list. So, in addition to updating your email list, make sure you also segment it.
Now, these portioned lists can be categorized based on multiple purchase factors. So be it purchase history, demographics, sales funnel stage or behavioral data.
If proper segmentation seems either too heady or time-consuming, at least make sure to exclude all spam and outdated email ids. Luckily, you can easily do this by making a list of all the ids that are not delivering your message across and excluding them.
2.Form Personalized Emails
People like to be addressed by their name because it makes them intrigued. So instead of writing ‘dear customer’ or ‘respected client,’ mention your client’s name in the subject line.
In addition to promotional purposes, you can use this strategy to respond to the user’s activity. For instance, if a website user adds a product to the cart but leaves it midway, you can send them a customized email reminding them about their abandoned cart.
Personalized emails have proven to be super effective at improving customer experience. Thereby, even if they do not seem to reap any benefits initially, do not lose hope, for they will eventually lead to more conversions and better ROIs.
3.Make Sure To Create Engaging Content
No matter how efficient an email marketer you are, your skills will serve you no good if the recipient does not even open your mail. Therefore, aside from current trends and other technicalities, you ought to ensure that your email is attractive enough for your clients to open it.
If your content appeals to them in the email, they will be more likely to visit your site. Keep these pointers in mind while writing an email:
Make the subject line short yet catchy
Break the text into more concise and comprehensible paragraphs
Make sure the reader understands the purpose of your email from the get-go
Stick to the subject and refrain from adding irrelevant details
Include short videos because they improve CTRs
4. Schedule Your Emails
Although email marketing is by far the most efficient tool, people are less likely to read emails when they do not have their inbox opened. Hence, as an email marketer, it is vital to send emails when your prospective customers are using their phone, laptop, or any smart gadget.
Naturally, you might be wondering how to do that. Right?
The best way to achieve this is by gauging the common behaviors of your audience demographics. For instance, if most of your audience consists of corporate employees, it is best to send them emails during their afternoon break, Friday evenings, or when salaries are dispersed in corporate sectors.
5.Utilize Website Data
Your website is probably the primary medium your marketing efforts revolve around. This is mainly because your website needs to rank on Google to get more leads. So why is this relevant to email marketing? Well, website visitors are the most likely to convert into a lead. Also, they are most likely to communicate with you via email.
Thus, you can create more tailored email messages if you identify the demograph you are attracting and their interests. Also, Google Analytics allows you to see what kind of products or services they like, where they are located, and a lot more.
You can also use identification tools for your website, so you know more about your visitors, like where they work. So, if your business model is B2B, you can then get information about their company decision-makers and reach out to them through email. Firmographic and technographic data can then help you create hyper-focused email messages.
Summing Up
Since most people check their email regularly, email marketing is still the most effective marketing tool. So, create personalized, engaging, and valuable emails for all your customer and maximize your ROI.