Everyday many people start small businesses with the hope of making them big. Where big businesses are taking over the market, it takes a lot for a small business to stick around and survive. Only 33% of small business reach the 10-year mark.
So, if you want to make your small business profitable, then it is time to tighten and improve your marketing strategy. Be it online or offline business, small business competes against peers and big brands in the industry. Small businesses get most of their customers from the local community, if you have been around for a long time then it can get hard to attract new customers. But with the right strategy, you can spread the word and penetrate the local community and keep your small business thriving.
Why is important to promote your business locally?
A small business face a lot of competition from large corporations. Big businesses use discounts, offers and expensive ad campaigns to attract customers. But all these factors affect a small business struggling hard to thrive. If you’re wondering how to tackle your opponent? Then the answer is simple, Small business should use the available resources to promote their products and services.
The biggest advantage small business has is, it can concentrate more on their local community. If your business has been around for a long time, then you would know a lot about your local community, use it for your advantage to improve your business. Even if your business is making good profits right now, you need to analyze and adapt to the latest marketing trends to stay ahead of your competitors.
If you’re thinking of ways to promote your products and services.
Worry no more.
Here are the 10 best ways to promote your small business locally and take your business to the next level.
Free listing with Google
All your existing customers already know about your business. But that is not the end, the more potential customers are waiting to be discovered. How will these new customers find your business? If you solely rely on your promotions on word of mouth, print ads, direct mailing, radio or tv ads then there is a chance of you missing out on a large part of the crowd.
Did you know? More than 97% of customers search for a business on the internet. So your business needs to be listed on search engines like Google. List all the important information relating to your business on Google. Your listing should include information such as an address, phone number, website link, directions to your business, opening hours etc. You can even add photos of your business to help your audience understand better.
More than 75% of customers visit or trust a business with positive reviews on Google. Make sure your existing customers or your visitors share a positive review of your business for others to see. Digitization has brought some major changes in which a business operates. List your business on Google to get noticed and improve your business. All these factors will have a positive impact on your business and bring new customers too. Customers are keen on purchasing from a business with 4-star ratings. So, make sure to receive good ratings.
Understand your Audience
Understanding your audience preferences will positively impact your business and helps you in delivering their needs. As a business owner, it becomes your prime responsibility to know who your customers are? What do they like/dislike about your products? There is always room for improvement when you understand your targeted audience as that is how your potential customers will also be thinking.
Understand where are they getting all the related information about your business? How much of the information is right? If you see that they’re not getting access to the correct information and then identify the source and rectify it.
Most businesses are now facing problems from retaining their existing customers. It costs a lot more to retain an existing customer rather than acquiring a new customer. If you lose one loyal customer, then you would lose the positive word of mouth from them and the potential customers that they could bring to you. So, from time to time check on your customers to take their feedback on your business and make sure to implement all the changes they suggest.
In today’s business, it has become important for businesses to take a special interest in branding strategies. Branding can take your business towards success. Especially if you’re into cafes, restaurants business, you can customise your coffee sleeves. Customized coffee sleeves can take your brand into a new audience and help you in visualising your brand. You can approach such as hot shot coffee sleeves, to get high quality, eco-friendly personalised coffee sleeves for your business. Branding is important to a business irrespective of its size. It gives a business enough motivation to acquire new customers. Many small businesses in the industry, think branding is for big businesses with a huge budget, but this is where they’re wrong.
Branding is for any business that wants to grow, it supports your marketing efforts and helps you in finding and acquiring new potential customers. It helps your existing customers to see your business in a new light and builds trust between customers and the business. Branding is not about having a quirky logo and flashy b-cards, it is much more than that. Create a professional image for your business and provide your prospects with quality products and keep your customer satisfaction as a top priority. Branding helps your audience in understanding your vision and goals better.
Set up a website
You don’t have to master web designing or hire a web designer to build a website. Even if you’re a small business you must have a website. Statistics show that more than 90% of people search for local businesses on the search engine. It helps you to penetrate potential customers. You can share valuable information on the website, such as the latest offers, coupons, how-to-do guides based on your industry. Provide all the information relating to your business such as information about your services, products, company history, company culture etc.
Make sure your website is well-optimised, easily accessible and offers utmost user experience to your users. When a potential customer visits your website they should understand everything about your business in a glance. There are high chances of your customers referring your business to their family or friends. You never know when a potential customer can become your loyal customer right so it is better to be prepared.
From your existing customers to potential customers everybody is present on social media. Platforms such as Twitter, Instagram, Facebook etc are the most cost-effective way to connect with your audience. Creating and publishing quality content on these platforms can attract your targeted audience. You can use the location of your business to attract the local audience. Also, you can engage with your local community, keep them in the loop about your latest products, services. To understand more about your audience preferences, you can check your competitor’s social media profiles too. All the data gathered can help you in retargeting people through a relevant channel.
If you want your local audience to see your promotions then paid-for advertising is the best option for your business. One of the best ways for your local audience to see your promotions is by targeting ads using social media platforms towards them. You can use Facebook, Twitter ads to advertise your products or business. Google ads can help you in reaching your targeted audience on the web too. Make sure you track and analyze how your ads are performing. You just need a compelling ad copy to attract your new customers. Advertise in your local print, tv, radio channels to assure that your promotions get across to your audience.
Grand opening/ reopening
A grand opening can help you in spreading the word about your business to your new potential customers. If you’re in the process of rebooting your business, then having a grand opening and help you in infusing your business with good energy and spirit. This event can be a perfect excuse to attract both new and old customers attention and drive sales. You can collect email ids of the attendees, use this opportunity to build your customers list. Create an event on social media platforms about your opening, encourage your followers to invite their close associates. You can distribute a press release with all the information about the event.
Who wouldn’t love an offer, right? You can use coupons, offers such as discounts, clearance-sale to attract the attention of your customers. You can use social media platforms to get around the word about the opening. Giving early-bird access to the sale can also attract the attention of your new potential customers. If you provide a customer with quality goods at discounted prices, they could never say no. Offer freebies for your customers such as pens, customized mugs, T-shirts etc. People love receiving free goodies. You can even add customer reward points and it will be a win-win situation for both you and the customer.
Use email marketing to constantly stay in the loop with your customers. You can inform them about your latest offers etc. Remember to wish them on their special days. It shows that you care for them. It is an excellent way to keep in touch with your audience and promote your products. Don’t spam people, you can simply email them on a weekly or monthly basis. Make sure your email has relevant content with an actionable CTA. There are several tools available that can assist you in creating attractive email campaigns and track their success.
Nowadays people are depending on reviews to analyze the quality of products. From accommodations to restaurants people are checking reviews before making their choice. So you must encourage your customers to leave a positive review of your products or business. Don’t buy reviews it may affect your business in the long run. Nobody likes hoodwinked, right? Your existing customers can leave a positive review on Google. Monitor your reviews from time to time. Even today, word of mouth is the most effective form of promotion for a small business. But adapting to the latest trends can impact and improve your business.
If you are a small business struggling to make it big, then you can use the above-mentioned ways to promote your business locally and take your business towards success. What are you waiting for? Include these marketing techniques into your strategy and reach success.