There are some significant differences in how you might design a B2C (business to consumer) and a B2B (business to business) website. When you run a business whose target audience is other businesses, you have to augment your approach a bit.
If you’re working to improve your website’s performance, take some time out of your day for research. Here is a brief overview of some helpful tips for building a successful B2B website. Consider what your pages might be missing, and get to work on improvements today.
Focus on usability and relevance
You can’t make a good impression on other business owners unless you have a website that is optimized for usability and relevance. Loading speed should be one of your primary focuses as you work to develop your B2B website.
Mobile optimization is also key for usability in the 21st century. Make sure the design is easy to navigate as well, and you’ll be well on your way to sufficient usability. Check out these brilliant B2B website design examples to start generating ideas.
Apply the concepts of SEO
Designing your website in such a way that the search engines will direct the right people to your pages is important. Search engine optimization is an umbrella term that consists of all the different ways you can tweak your website design to draw in a more focused group of individuals.
When your SEO is on point, your pages will be seen by more appropriate connections online. Your site will then be more likely to lead to boosted conversions from the waves of web traffic.
Your customer portfolio matters
When you’re working to earn the trust of other businesses, it helps to show opinions and positive recommendations to potential clients. Make sure your business website celebrates your company’s wins publicly, so users can feel safe knowing that your business is reliable.
When potential clients are scouting your site, they are more likely to follow the moves of others. If you show how others have had a positive experience with your business, new users will want to follow suit.
Include business case studies
You may also benefit from including case studies in your website design. Your business can use this as a tool to show potential clients how your operation has identified and solved common issues in the past.
Promote your site on social media
One your website is built, you should take the time to promote it. One of the best places to promote your website is social media. Use your social media presence to drive traffic towards your website.
Run special deals for followers, and offer a free gift for engagement from potential clients. Even simple engagement allows a chance for an ongoing connection.
