Customer’s engagement is tightly connected with making sales. The higher the engagement is, the higher are the chances of converting a potential client. Advanced technologies and modern approaches are being used when it comes to advertising today, and traditional marketing is slowly losing popularity.
Augmented Reality is a live camera view of the realistic environment around the individual, but it is far more sophisticated due to the computer-generated elements that offer an entirely new experience. The application of “AR” is broad and it can be used for traveling, commerce, translation, education, gaming, medicine and for a variety of other purposes.
“AR” is now the new thing when it comes to marketing due to the fact that it offers the real world experienced, which is enhanced with digital elements. With AR, consumers can view the latest deals, product information, and demonstration, and create a special bond with your brand.
A company decided to use two marketing campaigns, where the first involved traditional marketing and the second involved augmented reality. Obviously, the results were in favor for the digital marketing.
Each parent spent no more than 12 second viewing a traditional advertisement, while they spent 83 seconds per ad with augmented technology. More than 74% of the parents who saw the digital ad decided to buy the item. People establish an emotional bond with the products they can interact with, and this increases sales chances.
Three Retail Giants Who Already Use AR Technology
- Lego
Lego is now trying to implement AR kiosks and product boxes in their shops around the world. Kids can now see how the finished product will look like in 3D. Customers are able to see a finished real-life view of every Lego they desire. This leads to a really enjoyable experience for parents and children alike.
- IKEA
In 2013, IKEA finally revealed their futuristic catalog, which can be viewed with augmented reality. The application helps customers visualize how their furniture would fit into their homes using the camera function to capture their space at home. Clients can see how the furniture would look assembled before making a purchase.
3.Converse
Converse is now developing a unique application, which would make the choice of shoes much more simpler. Customers will be able to select any shoe from their catalog, and by pointing the camera towards their foot, they will see how the virtual shoe looks on their foot. Afterward, the client can directly purchase the product.
Stay On The Edge With Augmented Reality
This technology is becoming more and more popular amongst businesses and clients. Most customers want to make their shopping decisions through their mobile device nowadays. Sellers can provide an amazing and memorable shopping experience with this advanced technology.
Your company will surely stay relevant in your industry with the augmented reality technology. You can capture clients by giving them the opportunity to visualize your product without being in the store. Also, the marketing opportunities are limitless, and there’s a variety of ways to convert new clients.
