Studies show that in 2019, 88% businesses used at least one explainer video to engage their audience. Given the ever-growing popularity of YouTube, with more than a billion subscribers, it is safe to say that people love watching videos more than reading text. Custom videos that communicate your brand message and values can therefore be a useful way to connect you’re your target audience, says Austin Visuals, the leading explainer video company, known for its 3D Animation VR Studio. Seeing is believing and when a video tells the story of your company well, people believe it better.

How Explainer Videos Help Promote Your Brand

Video is one of the most effective and quick marketing tools to create brand awareness across various platforms. In fact, 71% consumers agree that a video is the best way to demonstrate product features. No wonder, webpages containing videos are known to generate 4 to 7 times higher audience engagement than pages with just text. Here are a few ways in which explainer video companies can help to drive sales.

Ø  Better SEO Ranking

Did you know that videos increase the chances of ranking higher on Google’s search results pages by 53%? A digital marketing study revealed that all the websites containing videos are cranked higher in Google Search than text-only sites. This is because in the Google search rank algorithm, the number of times people visit your website is the key factor to determining whether your website is useful or not.

Ø  Explains Your Products in an Interesting Way

Training and e-learning animated videos are full of demonstrations, speeches, instructions and text, offering detailed insight into your business. These videos mostly use very straightforward content, which facilitates better understanding of the products and services. The retention rate of information acquired through audio-visual representation can reach up to 65%, which is significantly higher than the 10% retention rate for text-only content.

Ø  Better Audience Engagement

With killer content, great music and the right visuals, it isn’t difficult to catch and hold on to the attention of your audience till the very end. Austin Visuals 3D Animation VR Studio is one of the leading explainer video companies, producing quality videos for top brands for more than 25 years. They have found that a simple animation video can increase curiosity for your brand among your target audience and keep them hooked on to your page.

Ø  Increase Conversion Rates

When you are explaining your brand and its offerings in a fun and interesting way, chances are that your audience will be more convinced to make a buying decision. Explainer videos have a credible individual talking to your customers about your products in the easiest language possible. They also come up with problems your customers are likely to be facing or might face in the future and how your product/services can help. This way, your customers know from the very beginning that you understand that needs and problems. This builds trust, which is great for driving up the conversion rate.

Almost 74% of top retailers are using product videos to generate revenue. What are you waiting for?