Call tracking is arguably one of the more intriguing business tools you could use for your company if you want to up the ante on your marketing. It’s also rather simple-sounding, too, since it implies that it only “tracks calls,” and, well, it seems like tracking calls is such a mediocre thing to do, right? Interestingly, call tracking can in fact be one the most powerful tools in your arsenal – especially if you do it right. Being able to track calls can put you in such a competitive edge against your peers, much more so if you finally use the data you can gather towards creating better strategies to improve your overall brand. So, what is call tracking and how can it affect your business positively?
Perhaps a critical component into understanding the importance of call tracking is to understand why calls are important in the first place. As you may know, 92-percent of all interactions with customers actually happen in calls. However, not all calls are easy to make. In fact, you may need as much as five (5!) follow-up calls just to clear 80-percent of your sales, and prospects need as much as eight (8!) cold calls just to reach. In fact, tele prospectors can take as much as 100 to 500 calls just to qualify a lead, with sales representatives spending as much as 40-percent of their time just to find someone to call for sales. These numbers mean it takes quite an effort to even just get one sale through, and not being able to gather data from such a sale can be a potential letdown.
Call Tracking And Your Business: Positive Effects You Can Expect
With the above in mind, it’s important to perhaps remember that “tracking calls” implies getting various forms of information from prospects, leads, and clients. That in itself holds a lot of potential for expanding on your brand, as you have hard data you can use with your other data to create much stronger and sensible business plans. Here are other ways call tracking services such as Fone Dynamics can help your business:
- Determine which channels generate the most leads, sales: Call tracking’s most efficient use is helping you identify which channels get you the most leads and sales. This is because call tracking is capable of segregating and separating your campaign channels according to phone numbers. As such, when your staff take certain calls and make sales, they can easily determine which campaigns they’re linked to.
- Check which keywords actually attract your customers: Keywords are essential to any marketing campaign as they’re likely going to direct the focus of your brand. Search engine optimization relies on keywords so your company can be attached to a particular “concept,” and call tracking can be a good way to test which keywords work for you. When you attach certain keywords on certain campaigns, you can at least determine if they’re “working” for you if people call you using that channel. Another good way is to attach different keywords on variations of the same channel with different phone numbers so you can see which version of the channel is more efficient.
- Integrate your data with your other analytics tools: You don’t have to “waste” space in your systems for call tracking software because you can easily “attach” them to your other analytics tools. The insights call tracking can give on your business can go in tandem with your other data, and as such give you a much clearer and better picture on exactly what is happening to your overall marketing campaign.
- Assess, evaluate, and improve your staff’s performance: A sales representative has an extremely important role with regards to a business’ performance, and call tracking can give you an opportunity to identify their strengths and weaknesses and improve from there. Call tracking is capable of giving you the means to actually check how your staff is performing and identify what they’re doing right, what they’re doing wrong, and how you can help them improve. Is there something wrong with how they talk? Are they using their script wrong? Is there a way they can improve their speech, or are there new trends in communication they should use in various situations?
- Improve upon customer satisfaction through call evaluation: Aside from looking at your staff’s performance, you can listen in on calls to make sure you have an idea just how customer satisfaction is like for your customers. Are they content with the kind of approach your company is taking towards customer service? Are they constantly demanding things you can’t provide them yet? Are they having a hard time communicating with your representatives? Are they generally happy? Knowing these elements can make a crucial difference between customers that make queries to customers that make purchases.
- Assess, evaluate, make changes in your strategy in real time: Call tracking technology not only allows you to view various data on your sales, but you can actually see this kind of data in real time. This is extremely important if you’re planning to have a more proactive role in your business, as you’re going to be capable of checking just how your campaigns are working without waiting for hours or days for reports. Call tracking software is equipped to handle reporting in real time and on the go, and as such you can make decisions related to your campaigns without a hitch.
The Bottomline: Call Tracking For Your Business Future
With the above in mind, it’s perhaps important to remember that call tracking can indeed make vastly powerful changes in the direction of your business – provided you use it correctly. Taking this article into consideration, do look into how you can try to integrate call tracking in your business and perhaps you can find ways into using the data it provides to up the ante on your marketing game. After all, data is everything in today’s business landscape, and using it properly and efficiently can definitely give you a competitive edge in a flexible market.
