When it comes to planning an event in a local area, the use of banner advertising can be highly effective to provide more awareness for the occasion. Banners have been used for a significant amount of time as a way to draw attention to a brand, an event, or a new product launch. While the cost of having banners printed used to be on the higher side, it is now possible to get a high-quality banner printed for your business at a very low cost. This is why many business owners still decide to rely on physical printed materials as a way to promote their products and services, special events, parties, and even launch dates.
When it comes to getting some banners printed for your business, it is important to note that there is a couple of options you will be able to choose from. Understanding the difference between the various banner options that are available is crucial. This can help you avoid making the wrong choice and buying a banner that will not serve its purpose.
Vinyl banners have become popular as they offer an affordable way to promote your business, and they provide durable performance. We take a look at why vinyl banners is a preferred option in this post, and also consider a couple of the most popular uses for these banners – with the top feature being the fact that you can easily get your hands on vinyl banners.
Why Business Owners Are Choosing Vinyl Banners
Traditional marketing might not be as popular as they used to be, but in the last two years, many of these promotional methods have started to make a comeback. Even one of the most respected online marketing experts, Neil Patel, advises companies not to overlook the opportunity that old-school promotional methods are able to offer. Xerox, one of the biggest companies in the printing industry, also advised clients that print marketing is quickly making a comeback starting 2018.
When it comes to print marketing, and you wish to go the banner route for your business, there are generally two types of banners that you will be able to choose from. This includes vinyl banners and fabric banners. A lot of companies prefer vinyl options – and understanding why is important.
Probably the most important benefit that you get when opting for a vinyl banner is the fact that this particular material is weatherproof. It is also waterproof. When it comes to promoting your event or even a product launch for your business outdoors, then this is something you definitely want to take into account. Vinyl banners are generally made from a PVC material – and this means that they can become wet and the paint will be affected.
Furthermore, the PVC material that is used to produce vinyl banners also provides built-in sun protection. This means the banner will not fade as quickly as banners that are made from other types of materials when exposed to the sun frequently.
The durability of PVC also helps to make a vinyl banner last for a more significant period of time. Compared to other types of banners that you are able to choose from; a vinyl banner will be much more resistant to normal wear and tear that occurs while the product is used.
Another benefit that needs to be noted here is the fact that vinyl banners are much easier to keep clean compared to an option like a fabric-based banner. You simply use some water and a sponge to wipe the banner down. This is due to the fact that the material is waterproof.
How You Can Use Vinyl Banners For Your Business
We have established that a vinyl banner is an excellent option when it comes to promoting your business – that could be a discounted offer you are running, ensuring people know about a new product that you are launching, or simply increasing the awareness of your brand. Now, let’s take a closer look at some of the best uses for these particular banners.
Business Promotion At A Trade Show
Trade shows offer any type of business an excellent opportunity to reach a target audience and gain more exposure. When you book a booth at one of these shows, then you need to understand that simply handing out flyers is not the best way to expand on the exposure that your business and brand gains. You need something that will grab the attention of anyone walking nearby – and this is exactly where a vinyl banner can be useful.
Get a vinyl banner designed with some bright colors and make sure that you portray your brand’s message on the banner. If you have something special to offer at the trade show, ensure the banner clearly shows this to the person walking by. You can opt for a large vinyl banner, and it won’t set you back too much, as this is a much more cost-effective option compared to banners made from other materials.
The banner can be placed in front of your booth or even at the top, which can help you reach people who aren’t even in the close perimeter. This can, of course, help to draw in people who might not have necessarily walked close to your booth.
Event Promotion
Banners make an excellent marketing method for promoting an upcoming event – and even at the event, a vinyl banner can still be used to provide attendees valuable information about what to expect at the event, as well as to promote special offers that are exclusive for those who are at the event.
Events are often held in outdoor locations, which is why a vinyl banner provides excellent marketing material for these occasions. You can place the banners in locations where people driving in their cars will be exposed to the message and event details, for example. The banners will not be damaged by rain or even exposure to the sun. At the same time, the vinyl banner option will be cheaper to print compared to other banner materials.
Indoor Promotions
Even though vinyl banners are often preferred for taking your promotion to the outdoor world, this does not mean they should not be used on the inside of a building. In fact, printing bright colors on a vinyl banner can really make the product stand out and attract a lot of eyes.
You can print vinyl banners and have them hung up on the inside of a building to promote your business. There is a lot of ways that this could work to the advantage of your business.
As an example, you might be launching a new product and need a way to ensure customers who enter your company’s local premises are immediately aware of this. Get a vinyl banner printed and hang it up inside your retail office. As soon as people enter your business’s doors, they will be exposed to the message.
There are also many indoor locations where you can pay a fee to have a vinyl banner. Just one example would be to turn to train stations. You will often see that there are banners hanging around in these locations. Get in touch with the right people, print out a vinyl banner that promotes your business, and has it hung in this location. Millions of people move through these stations – and if your banner is hung in the right area of the train station, it means all of those people will be exposed to whatever you are promoting. This could be something as simple as just ensuring people are exposed to your brand. You could repurpose the banner you used to promote the launch of a new product inside your shop and get it up at the local train station. You could also promote an event using this particular strategy.
The opportunity for using vinyl banners as a way of promoting your brand indoors is just as limitless as when it comes to outdoor marketing.
Conclusion
The use of vinyl banners for the purpose of promoting local businesses and events have become exceptionally popular. This type of material is generally more affordable compared to fabric-based banners and can provide added durability when used in the outdoors. There are multiple uses for vinyl banners. We looked at some of the best uses for vinyl banners in this post, and also considered why it might be a good idea to choose this type of material for your next advertising campaign.
