If you are among those who think email marketing is a long-lost trend, then, you are absolutely on the wrong page. Email marketing is still a significant way to communicate with people and generate leads through them. The only reason that your email marketing didn’t work is that the quality of your content didn’t match up to the recipient’s expectations.
Well, if you are a new business, the first thing that you must focus upon is – building up your email list. And, this process continues till eternity because email marketing database degrades by about 22.5% every year. Gaining new subscribers is almost five times harder than retaining the old ones. But, it’s not impossible either.
Here are the 5 effective ways to build your email list like a pro.
1.Display sign up forms
Did you know that you can start constructing your email list even before going live on the internet? Most of you must have seen websites displaying the Coming Soon page for their audience while the site is under construction.
So you can add a sign-up contact form on the coming soon page and ask people to subscribe to your brand even before you are into the business! How cool is that?
But, that’s not achievable until you have an astonishing coming soon page with a gist of what your business is all about.
2.Personalised CTA for blog and landing pages
Call-to-action has never been given the amount of importance that it truly deserves. A compelling CTA can make a huge difference to your business. And, personalised call-to-actions make more sense as the people who are coming to your blog pages are obviously in search of something.
For instance, if a person visits your website to read a blog on “What is digital marketing?”, and, you provide him with a “Complete guide on Digital Marketing” or “50+ Digital Marketing tools that you must know”, the reader would be more than happier to click on the CTA button.
Of course, to reach up to that point, you first need to build the quality content. Though it would be time-consuming and hectic, it would be worthy.
So the next time, when a reader signs up for your guide, he/she would get helpful and useful content from your end which would ultimately help you to build a long-lasting impression.
3.Create a pop-up or slide in
Yes, we get it, pop-ups are irritating and, a few of them are so gimmicky that you don’t feel like going to the website again. But, if these pop-ups are displayed strategically and after a regular interval, people won’t feel frustrated at all.
You can think of exit pop-ups that appear when a person is leaving your website or the scroll pop-ups that emerge out when a person has scrolled down a particular percentage of the page.
If a reader is about to leave your website, you can show him/her a beneficial pop-up such that they are compelled to subscribe you. Or if a person has read 25% of your content, it’s clear that they liked it. And, that’s the perfect opportunity for you to show them a pop-up. However, remember that pop-ups aren’t meant to distract people. Hence, avoid using them when a user is on the purchasing page.
4.Humorous CTAs
Another way to attract people and establish an attachment with them is through humorous CTAs. Gone are the days when you were barged with Yes and No type of call-to-action.
For instance, after spending a few minutes on Cosmopolitan, they show a pop-up asking you to subscribe to their newsletter along with two CTA buttons saying – Alrighty then! And, No, thanks I’m cool being out of the loop.
Now, that’s something interesting and not so boring. There are also some of the health and lifestyle websites where they display CTAs like – Yes, I want to lose weight and No, I love my fat. Well, if your CTA is as humorous as this one, people would really think twice before clicking on No.
5.Subscriber-Only Access
Everyone loves when they are being valued and, here’s your opportunity to attract more subscribers. Put your creative head to some work and think of compelling content ideas.
Also, you can create an informative guide, a discount code, or an irresistible offer exclusively for your subscribers. If your content is powerful, you would naturally retain customers while gaining the new ones too.
While getting new subscribers and creating an email database is hell of a lot of task, it’s not impossible either. You can follow the aforementioned steps to gain subscribers and provide them with worthy content in future to have them on-board for long.
Also, if you require a dedicated team to work over your email marketing as well as the complete online marketing for your business, you can hire a reliable digital marketing company.
