On Twitter you are allowed to express yourself any way you like, however you have a limited number of characters. This is why it is crucial for you to really focus on making each word count. Here are some valuable tips that will have you creating powerful tweets that will compel people to read them.
Don’t Waste Space On URLs
Since you only have a moment to impress the audience you are trying to attract, it is not very wise to create tweets that have long URLS in them. Not only is this a waste of precious and very limited space, but also it looks pretty awkward in a world where shortened URLs are the norm.
Always use a shortening service to make the URLs far more manageable. This is also a good idea because it will help you track your click-through rate and make necessary adjustments accordingly.
Include An Image Or Video
These days, the world is full of people who are overly visual. As a result, tweets that have video and images tend to get more attention than those that do not. The idea is to find those that are relevant to the content you are offering. For example, showing a GIF of a pooch doing tricks would certainly be eye-catching if you are selling dog food.
Use Hashtags To Your Advantage
Including hashtags at the end of your post will give your tweet a boost when it comes to your visibility within the network. Make sure that you use hashtags that are fairly popular, but not so common that you will get lost in a sea of others who chose to use the same term. You should absolutely avoid using far too many hashtags; most Twitter users see this as being unprofessional and somewhat annoying.
Cater To Your Target Demographic
One major problem that most people have when tweeting is creating posts that are unappealing to people in their target demographic. When you are creating your tweet it is a good practice to place yourself in their shoes; imagine the type of things you want to hear and see. If your audience is mainly teens, it is best to keep those tweets fun and exciting. Many people of the younger generation have a difficult time paying attention to things they find bland and lifeless.
Answer Questions That Have Been Posed
It is very common for people to retweet information you have previously posted and attach a question. You can engage with these users by making it a priority to answer any questions they may have. One thing you must keep in mind is that many users will have inquiries, but they will not ask because they fear being ignored. This is why you need to try your best and respond with answers whenever the opportunity presents itself. Actually caring and showing that you are there to solve their problems will keep people coming back for more.
Share A Quote
For some reason Twitter users absolutely love seeing random quotes show up in their feeds. Whether this is due to having a thirst for wisdom, or some other reason, you can certainly use it to your advantage. Find quality quotes that are relevant to your products and services if possible. If you choose wisely, there is a great chance that your tweet will be retweeted over and over again.
Writing an engaging tweet does not have to be the most complicated process in the world, but you do need to give it a bit of thought. Use the advice you were just offered if you want to create content that people will enjoy and not simply scroll past without taking a closer look.