There are more than 75 million WordPress sites up and running across the world, meaning about 43% of all sites live on the Internet flow through WordPress’s content management system (CMS).
Your basic WordPress site is easy to build for even the most inexperienced of Web users, but as you get your site up and running to compliment your business, you’ll find that you’re going to want more and more functionality from it.
WordPress is very aware of this, and as of the beginning of 2019 had more than 55,000 plugins available to augment your experience. Whether you are using WordPress’s own domain or hosting a WordPress site through another company, you can turn your simple setup into virtually any sort of interface you want by using plugins.
But with 55,000+ choices, figuring out which ones work best for you and your goals can be a bit of a daunting task. Search engines work great, but looking through all those options can be time-consuming. Here is a look at some of the best plugins currently available that can give you the leg up on turning your website into a fully-functional business accessory.
WPForms: Every website needs a contact page so that interested parties can reach out to you with questions, comments, or just to get the discovery process going. WPForms is incredibly easy to use, building everything from the standard contact form to ones that let people order online, pay online, subscribe to updates by email, and more. It integrates with several leading payment ad marketing solutions as well.
MonsterInsights: WordPress comes with its own set of analytics no matter what plan you subscribe to, but MonsterInsights gives you the power of Google Analytics. There is a free version, but the real good stuff comes from the Pro version. There is no coding required and you can view its reports inside of WordPress, which gives you the ability to use its actionable recommendations without even clicking to another page.
Yoast: This is not a typo for ‘toast’, rather Yoast brings search engine optimization (SEO) to the masses. It intelligently detects broken links on your website and helps with tasks that will help your site see an improvement in its search engine rankings. This includes adding meta tags, optimizing pages and posts for social media, generating sitemaps, and connecting you to Google Search Console (A great tool in its own right).
Constant Contact: Ten years ago, marketers would have had you believe that e-mail was on its way out the door thanks to texting and social media. Instead, it’s stronger than ever, and this plugin helps you take advantage. Constant Contact works great with contact form plugins to build email lists of people that come to your site. It can also be used to generate newsletters built either from pre-existing website content or new content that you’re using just for those who subscribe.
Sucuri: Whether your online business is tiny or enormous, you face the threat of hackers, malware, brute force attacks, and DDoS on a daily basis, even if you don’t know it. Cybercriminals love to target small businesses because they are aware that restrictive budgets often mean scrimping on security. The mindset of “We’re a small business. Ergo, hackers don’t even know we exist” is woefully short-sighted. Sucuri combines a security plugin and a web app firewall to beef up your site’s defensive system against the miscreants of the Internet. If your site has already been hacked, Sucuri can also clean it up and return it to full functionality.