Social Media platforms are slowly becoming a businesses most powerful tool, and none more so than Instagram. If you haven’t heard of Instagram, the platform is based around the uploading and sharing of pictures. If you go onto your friends’ account, they will probably just be full of pictures of their pets and what they ate for lunch! But all types of businesses are utilising this platform to gain traction with their chosen market, as almost everyone is flicking through their Instagram at least once a day! We’re going to tell you what the top marketing trends are on Instagram, so you can get ahead of the curve and implement them in your own business.
You might have seen this word before and have no clue what it means, but it is honestly the driving force behind the social and cultural market. At this moment in time, it is the reason people are listening to certain songs, playing certain video games and watching certain shows. There are hundreds upon hundreds of memes out there, all with their own meaning and lore, it’s a big meme world, but you don’t need to be an expert to get on board! Memes were initially pictures of funny expressions, or of funny expressions with some sort of relatable caption as a tagline. But as time has gone on, they have become a lot more advanced and self-referential. From a marketing point of view, they are funny, easy to read, and easy to make, which is why they are so popular! Take PapersOwl.com for instance, it is an analytical essay writing service that works mostly for students. This sounds like a very run-of-the-mill business, but if you log onto their Instagram you will see a selection of pictures that are humorous and relatable, including Frodo from The Lord of the Rings, and Squidward from Spongebob. These have no doubt helped the essay writing service gain traction with their demographic, as when students are scrolling these memes will catch their eyes, and their attention!
Instagram are always adding new and exciting aspects to their app, and a lot of the time, these can be used to a companies advantage, as they provide a new way to communicate with your customers. One of the newest additions to the Instagram app is the ‘stories’, where you can upload a picture that remains viewable for around a day. Because it’s not as permanent as posting a picture, people often use these as throw away pictures. However, a lot of businesses and celebrities alike use it cunningly for promotion! Consumers often want to feel like they are connected to the business they are using, they want to feel like they are interacting with human beings, this is why you’ll often find celebrities or spokespeople of businesses like Vice or Complex magazine on their stories. They will talk about what is going on for them, and slyly slip in a promotion of their new song, fashion line or product. This makes the market feel more connected to them as using the Instagram story humanizes them somewhat. It also gives people a chance to catch up with day to day life in whatever business it is posting.
This one is easy but its worth letting you know, it’s so easy to do and provides people with a quick and easy way to get involved with your company or brand! So you’ve got your Instagram together, posted some memes, uploaded some cool videos onto your story. However, you’re not getting the website hits you wanted, well there is one simple reason for that. You need to link your website or product in your bio! Your bio appears at the top of the page whenever someone visits it, and though people often use it just to say hi to people visiting their profile, you can input a link in it. So link your website, people will visit your page, like your pictures, and visit your website at the end! Simple!
Instagram can seem very confusing, especially when it comes to promoting your business, brand or product. But as soon as you get your head around the apps different aspects, you can begin to utilize it to your advantage. Every single day, business after business is getting popular simply through uploading funny images and showing their customers their human side. And it’s so easy to do! Follow these tips, and you’ll notice more customer traffic on your page and site in no time!