SEO is a stack of rules for optimizing your website for users and search engine robots to improve your ranking in search engine. SEO is an amazing way to increase the quality of your website by making it simple, efficient and user-friendly.
Users in search engine are more likely to choose from the top five suggestions in the results page. Taking it into consideration, to increase traffic your website it needs to appear among the top results.
SEO is not only about content and keywords, but images play a key role as well. Images are an extremely important factor for great user experience. Grunge is an iconic style in photography. Your website will look more appealing with grunge texture.
These are the benefits of using images on your website:
- Images boost search engine optimization
- Reduces your website bounce rate
- Increase traffic
- Convert visitors into customers
- Build strong customer relationship
Following are the top 10 important tips to optimize images for better web design and SEO:
- Choose a high-quality image for your website background
The background image is the primary UI element that loads on your website. According to the analysis, most of the user make a decision within the first 20 seconds of viewing the website. Therefore, being smart with your background image matters. Using high-quality image for background will increase your website performance.
- Select the right file type (JPEG or PNG)
There are several image file types available in the market. The file formats such as JPG, PNG, SVG, GIF, etc are most commonly used.
Most websites prefer JPEG or PNG format.
- JPG is an extension for JPEG. The JPG format is used when file size is small. Digital camera and webpages mostly use JPG format.
- Large files such as graphics, videos are saved as PNGs.
Converting an image from PNG to JPEG is possible. But converting JPG to a PNG file format is impossible. Because the JPG file is stored in a lossy format.
- Resize images
When a user arrives on your website, it can take a fraction of seconds to load everything. Depending on what and how large your images are. Using high-resolution images is a great thing. But, It’s a known fact that the larger the file size, the longer it takes to load.
Maintain a proper balance between size and resolution of an image for your website. Decreasing the size of the image will help to reduce page loading time.
Resizing an image will optimize the speed of webpage and appearance.
These image resizer tools can resize an image without losing quality in an easy way.
- Picture Resizer
- Image Resizer
- Resize Image
- Simple Image Resize
- Compress image
Resizing an image dimension and compressing an image are two different practices.
- Resizing refer to changing the pixel size of an image.
- Reducing the amount of size of an image can be done with compressing.
There are few online images compressing tools such as TinyPNG and JPEGmini Lite. The free version is also available.
Select or drag a drop the file and place the image at box section. Click on ‘compress’ button. The tool will generate a compressed image. Download the file and upload in your website.
- Improve Images with Tools
Effective product photography is one of the primary factors for a retail website. Since the customer cannot touch and feel the selected product. In such situations, an image replaces this experience.
With best photo editing tools, you can retouch, edit and draw an image.
Editing tools are used to create images in different styles such as banners, schemes, advertise a product, offers, etc. The conversion rate and traffic of website increase with a set of high-quality images.
- Add Descriptive Captions & Alternative Text
Once you upload an image to your website. You may forget to fill out the additional information. Just like file name, the extra information of the image will provide an amazing SEO juice. Whenever you upload an image, keep in mind to provide a description of that image.
Alternative text is invisible to the visitor. But, ALT text gives the search engine clear information of what that specific image is about. Once you’re done with uploading, be sure to fill alt text field with a phrase that gives a basic idea about the image.
Alts tags and descriptive captions are especially important for product pages.
- Place the Image near Relevant Information
A website is not about plain text written on a webpage. It’s is a great combination of images, text and other required information. Adding context near images is more useful for both users and search engine. A website will rank better when an image is surrounded by relevant text.
Context should be relevant to the image.
The subject really matters, If your website is all about health, you don’t require photos relating to fashion or jewellery. Photos of doctor, patients and medicines will be more interesting and useful for readers.
- Bad Stock Photos is Injurious
90’s days are gone. The Internet is ruling the world. Nowadays people don’t look at the website like they once did. People are more connected than ever. They can identify when you use cheesy stock photos on your website. The conversation rate automatically decreases when stock photos are used. Too many people would have used the same image on their website. To overcome stock photo, you can create your own image with help of online tools.
- Maintain Consistency – Size & Style
Images on your website will look more appealing if you use a unique style and size. Setup a consistent approach throughout your webpage. By maintaining consistency help during the lining up a context, column, images and other extra information on your website. No adjustment or other additional work is needed.
By maintaining the consistency your website will look better and get easier to use. Therefore, the users will engage with your website more frequently.
- Test Your Changes
Testing plays a crucial role in business success. Whenever you feel it’s the right time to make changes for your website. Follow the right direction during the testing process. Make sure to test your changes with Optimizely testing software. Sometimes the changes you thought will look good may actually not, so by testing the changes you can see whether they are appropriate or not.
As per internal marketing reports, 80% of users pay attention to content that includes images. And 64% of those users are more likely to remember it for the future. Execute the tips on your website that help to rank better on a search engine.