SEO has continued to grow dynamically over the recent past. Optimization is growing more and more customer focused. SEO has always relied on the following building blocks: effective use of keywords, good quality content, reliable backlinks, Meta tags, mobile apps and the use of social media sites. Each of these pillars has undergone scrutiny and major strides have been made to integrate each one of them into a super efficient SEO. Google has done major updates on its algorithms to give them limitless functionality. You can learn more about this by visiting affordable cro service company today. So, below are the future predictions about the SEO

RankBrain’s Power

RankBrain is one of the major algorithms with enormous capabilities. Its complex functionality is yet to be understood by many.  Researchers and marketers alike are yet to comprehend its efficiency. Its main task is to interpret search queries and march them to the relevant page contents at the highest speeds ever imagined. According to Jeff Dean, RankBrain is already processing every single Google search —that’s 63000 searches per second. It can only be projected that this algorithm is headed for more significance in the future.

While this may seem far from reality, web owners and designers have an obligation to create the right content which is both engaging and informative. No one knows how fast this concept will become fully functional. And, of course, with the past observation of how technology is changing, this may catch up with us sooner than we think.

Real-time integrated filters for UX

The primary concern for Google is the user experience, also known as the UX. In simple terms, they will be looking at how users are reacting to the information you have published. It must be engaging for the website to gain recognition. Thus, there is a need to learn more about the users and understand them before creating the content.

Google updated Penguin to make it a real-time signal. This enables the data on the pages to be refreshed each time the search engines crawls on them. This is a bonus for website owners and markers because as they can monitor how people are behaving while of their websites.

AMP to play a role in ranking

Decades ago, Google had only one thing to worry about when it came to ranking: all information was integrated into one indexing center and it would pull it out of the same. Fast forward to today, the world is quickly dividing into both mobile and desktop use. According to a research, mobile searches account for over 58 percent of all Google search queries. Based on this and other reports, mobile search is quickly dominating the search world as people use more of these devices.

Additionally, mobile device users want engaging mobile sites and will not hesitate to leave a site that seems to load slowly or fails to load within a couple of seconds. AMP may not be a ranking parameter for now, but will soon gain a position in future. Therefore, ensure that you start implementing this concept on your website now to avoid rushing at the last minute.