Following Samsung’s recent launch of their new S10 range, it’s closest rivals are also Android operating system phones, which let’s face it wouldn’t make for a fascinating comparison.

Therefore, the iPhone XS is the next best, out of the Android world, phone to compare it to at the moment as a successor for the S10 from Apple is still many months away.

In light of that, here’s what you can expect from the new Galaxy S10 series against the iPhone XS and XS Max in three crucial categories.


 Through years of perfection, Samsung has a good idea of how to put together an attractive flagship device, and nothing has changed when it comes to the S10 range. The phones feature minimal bezels on the front and rounded edges on the displays of all models except for the S10e.

At the back, the new camera arrangement is more statemented, which makes it look slightly retro compared to the back of an iPhone XS or XS Max.

Available in a range of colours, the S10 will be available in green, white, black and blue, the S10e will be available in a canary yellow finish and either a ceramic black or white colour model of the S10 Plus, which is Samsung’s higher-tier product.

In terms of size, the 7.8mm thick design of the S10 range makes them comfortable to hold with their slim characteristics and the S10e at 7.9mm which is not much of a difference. They are compact, manageable, well made and light to carry without feeling compromised in quality.

In comparison to this, the iPhone XS and XS Max are not far from feeling like quality with their classic Cupertino styling with polished, curved edges available in grey, gold and silver.

The iPhones are slightly slimmer at 7.7mm thick and similar sizes to their Samsung counterparts, though the iPhone XS Max’s dimensions mean it is wider than the 74.1mm wide Galaxy S10 Plus but not by much.


The Samsung Galaxy S10 series features Infinity-O Dynamic AMOLED displays with circular ‘punch holes’ in the top right corner of the devices for the front-facing cameras on the Samsung Galaxy S10e and S10. For the Samsung Galaxy S10 Plus, has a slightly larger punch hole for the dual front-facing camera.

All the S10 models have a tall screen that comes in different sizes and resolutions. The S10 has a 6.1-inch Quad HD display, the S10 Plus has a 6.4-inch Quad HD display, the S10e has a 5.8-inch Full HD display, and the upcoming S10 5G is thought to have a big 6.7-inch Quad HD display.

In comparison to the iPhone XS and XS Max, you get a choice of 5.8-inch or 6.5-inch 458ppi Super Retina OLED displays which both feature a full notch at the top of the screen which houses the camera.

In short, both the Galaxy S10 and the iPhone XS Max has excellent smartphone screens, and neither will disappoint.


As usual, the Android here offers more lenses than the iPhone. The Samsung Galaxy S10 has a 12-megapixel main camera, a 12-megapixel zoom camera and a 16-megapixel ultra-wide angle camera on the rear. All the cameras on the S10 range come with optical image stabilisation and a dual 10-megapixel front-facer which is only capable of 2D face recognition.

Camera features on the S10 line include the ability to switch between aperture, shoot HDR10+ video. It’s fast in use and versatile. The S10e has all the same features but misses out on the telephoto capability.

The iPhone XS and XS Max in comparisons to flagship Androids, you will find the dual 12-megapixel wide-angle and telephoto lens setup to be reliable and detailed with excellent optical image stabilisation. It’s Smart HDR feature is very capable for scenes with both bright sun and shadow, and the ability to play around with the depth of field after you’ve taken the shot is fun, if not DSLR-quality. Apple’s TrueDepth camera on the front allows for more secure, 3D facial recognition. The Galaxy S10 is great is low-light photography compared to the XS line which Apple still lags in.