If you produce pretty much anything today online, then you know that ultimately, the goal is to have your output go viral. And you can use technology, and your understanding of technology, to help you reach this successful endpoint. However, it does take some knowledge of both the concept of being viral and the types of information processing available to you.
Think of the end concept of a viral production from a business perspective, from a blogging and writing perspective, or as an end result of a video project. Thinking about each of those things individually will allow you to eventually meditate on how the evolution of viral success pertains to you.
From a Business Perspective
When you want to figure out how to make your business go viral, there are several stages of development. First, you have to observe what has worked for firms in the past. Then, you have to break down the variables that were used to get there. And then, you have to figure out how to mold those points of interest into your individualized version. You can’t ever copy someone else’s viral idea exactly, because part of what made it work was its originality.
From Blogging and Writing
Lots of blog posts eventually go viral. In this case, you could probably loosely define “going viral” as getting an exponentially larger number of interactions than usual. If a blogger usually gets interaction from 100 people, and then something that they write suddenly reaches 100,000 or a million people, then that’s considered viral. Specifically, with reference to technology, the better that a writer or blogger learns how to use social media to create an ease of sharing, the more likely a post is to get a large audience.
Focusing on Video
Perhaps more common in terms of going viral is the idea of the video. People are more apt to share visual images on an exponential scale than they are a piece of writing. When people look at a meme or watch a video, they can instantly know who to share with. It usually takes a little bit more time and effort to read something and then share it, as written engagement is less likely online. When you try to make a video go viral, you can use technology to help tag the video with all of the appropriate contextual metadata.
The Evolution of Viral Success
Ultimately, if you try to copy what has gone viral in the past, you’re going to look like an imposter. One of the aspects of a new viral thing is the new part. You have to have an original idea, but still be able to package it in a way that makes it accessible for people to appreciate and share on a mass level.