Whenever possible, it’s a good idea to use technology to your advantage and benefit. If you trying to do something like improving your website traffic, there’s nothing better to have in your back pocket than a firm understanding of some of the latest technological developments as they relate to online behavior.
So what are some smart and tech-savvy ways to get you started with this goal? You need to make sure that you use search engine optimization to your advantage. You should master responsive design as soon as possible. Get comfortable with analytics, so you know entry and exit pages for when people come to your site. And, never be afraid to use technology to borrow from industry leaders in your website niche.
Use SEO To Your Advantage
The single best way to improve traffic to your website is by using search engine optimization and digital marketing to the full extent of your abilities. If you are unfamiliar with how to arrange your content to give Google’s search engine algorithms what it wants, then hire someone to do it for you. It’s not a complicated process, but it’s an essential one if you’re going to compete with the material that’s already out there.
Master Responsive Design
The next step into improving the traffic that comes your website is that you have to master responsive design. No matter what kind of content you have, no matter what images or videos you have in play, they have to look great no matter how people are viewing them. They have to look good in landscape and in portrait modes. They have to look good on large screens and small screens. If any of these things are not set up correctly, you’re automatically going to lose traffic from people who either can’t see or can’t navigate through your website’s pages.
Get Comfortable With Analytics
Learn to use Google’s analytics. It’s a free service, and though there is something of a learning curve, after you begin to learn how to analyze the analysis available, you can make much better decisions about the priorities of your website. What page are people coming to most frequently? What page are they leaving from? How long are they staying on your site? With those questions answered, you can tweak your presentation.
Borrow From Industry Leaders
Never be afraid to use technology to borrow from industry leaders. If there’s a way that you can cut-and-paste certain structural elements of what people are doing on their websites, go for it! If there is a way that you can search through content and parse the techniques that major websites use to be successful, you need to jump on that bandwagon. Never rip off actual content or material, but feel free to take freely from structural elements or navigation aids.