With the growing availability of video-on-demand, viewers are enjoying the benefits of being able to consume content at any time and even on the go. On the other hand, content owners and distributors need to give their best to meet those multiscreen and multichannel demands and distribute content to various content providers and devices without breaking the bank. The necessary step entertainment companies like movie studios and post-production houses need to take is quite obvious – optimization of the media supply chain workflow. Thanks to cloud-native media delivery platforms and companies like OWNZONES, content owners can take their operations to a whole new level.
Improve Accessibility and Scalability With Supply Chain in The Cloud
The initial thing your company should start thinking about is cloud enablement. That’s right – moving workflows, infrastructure, and media libraries to a public cloud architecture. This has become more than a trend in recent years as we see predictions of 67% of companies going full-cloud or hybrid-cloud by the end of 2020.
You might be thinking that there is no way you’re going to throw away the investments you’ve made into on-premises servers and infrastructure. Sure, but look at it this way. How often do you need to upgrade? Every 3 to 5 years. And what about security and maintenance cost? That sounds like a whole lot of capital and operational expenditure. And what if you get a project that is bigger than your infrastructure can handle?
Hyperventilating? No need to. The solution is simple and even though it might seem like a hassle to migrate everything, the long-term benefits outweigh this initial strain. The work becomes accessible from any point around the globe. And horizontal scalability of the cloud means that in case of a huge and sudden workload, the only thing that needs to be done is ramping up more servers, which is performed automatically. By having complete control over files and media libraries, with OWNZONES cloud-based media supply chain platform you pay only the amount of cloud storage leveraged for the project.
Apart from the fact that all projects can be accessed from anywhere in the world thanks to a cloud-based infrastructure, the team over at OWNZONES realized how IMF, the Interoperable Master Format, is key to seamless global circulation of content. This industry format enables users to create new media files and location-specific packages easily and then deliver them to various endpoints across the world. For instance, if a company has teams disseminated in several countries, the teams can process any item in the media library having full control over it. This positively affects collaboration and transparency of work across the length of the video supply chain, eliminates duplication of work, and reduces the cost and manpower.
This kind of technology optimizes post-production and distribution workflows and has been recognized by Netflix and made part of their tech and delivery specifications all content owners ought to meet to make the media supply chain workflow as frictionless as possible. By acquiring these standards, content owners are able to create multiple versions of their content and retain the highest quality possible, which is a top priority task for anyone who wants to be considered a leader in the industry.
Utilize AI and Machine Learning Tools
Use of machine learning and artificial intelligence to automate processes is becoming a standard across industries. And when it comes to M&E, tools integrated into media supply chain platforms like Connect are undoubtedly driving change in the dissemination of digital goods. Entertainment technology today aims to use AI and ML for tasks like advanced metadata creation and searches and the identification of similarities to remove redundancies and free up storage space. Automating processes by leveraging AI can also help by building rich metadata around each item/frame for instance, which is particularly beneficial for entertainment marketing and customer retention in the long run.
Boost Productivity and Speed Up Revenue
Productivity boost happens as a result of a synergistic result of cloud-based technology, new formats, and third-party tools for quality control. The cloud itself allows all those pieces of software and technology to work like a well-oiled machine. As different teams and participants in the cycle are able to see any changes and progress in near real-time, all processes are transparent and it’s much easier to track everything down. With the entire architecture in the cloud, time-consuming, complex maintenance tasks such as server and/or software updates and upgrades are now allocated to the provider of the service. Hence, more assets can be assigned to other tasks.
And with the utilization of AI and automation, quality control has become more reliable which also results in increased productivity since all those laborious and manual quality checks used to take up almost countless number of working hours. When a company is able to shorten its product’s time-to-market (TTM), it generates revenue more quickly as all the parts of the machinery are moving properly. TTM being one of the major KPIs, it directly impacts the overall ROI.
In today’s world of digital distribution the ability to prepare and deliver the content so that it meets the industry standards represents one of the biggest challenges. Behind all successful and cost-effective delivery is an optimized workflow where the right item is delivered to the right point of the media supply chain line at the right time. Thanks to the innovative work of entertainment tech disruptors such as OWNZONES, content owners are able to keep up with growing demands and challenges of the industry. By leveraging the power of the cloud and modern industry formats, workflow processes can be constantly refined and lead to the continuous improvement of all-level work and optimized management and international exchange of content.