Digital marketing has come to a new era with new trends. It’s no longer merely about targeting the best SEO keywords, link building, and inbound content creation. It’s also about capitalizing new automated technologies and influencer marketing by partnering with social media accounts with a strong following.
In an age where anyone can start an online store with the dropshipping business model, influencer marketing is especially effective and low-cost.
Why? Because the captive market is obvious and the influencer has direct access to followers. For advertisers, it doesn’t cost that much to partner with mini influencers in promoting their online store or products.
In this article, we’ll discuss what dropshipping e-commerce store is, how you can hack its growth exponentially with influencer marketing, and why Instagram is probably the best social media network to focus.
What Dropshipping E-Commerce Store is
With the dropshipping business model, an online store can sell products without having to actually keep them in the warehouse. It allows the store owner to promote and sell items with product images. Moreover, the items will only be purchased directly from the suppliers after they have been ordered and paid for by the customers.
This translates to almost non-existent startup capital, low overhead costs, and geographically-independent location. For startups and small businesses, such traits are very attractive. Many first-time entrepreneurs have succeeded, such as those interviewed in these success stories.
A complete novice entrepreneur can begin confidently with a turn-key e-commerce platform like Shopify and install the automated dropshipping management app Oberlo. Both can be used for free to ensure that you’re satisfied with the performance before deciding to use the paid plans.
Sourcing products is also possible directly from the dashboard, which allows you to immediately publish the selected items within minutes. These suppliers are pre-vetted, so you can have a peace of mind that they’re legitimate and experiences in handling dropshipping orders.
How to Hack Growth with Influencer Marketing
15 top Instagram marketing hacks are:
- Use relevant hashtags
- Pick the best time to post
- Use Instagram carousels
- Partner up with Instagram influencers
- Create Instagram stories
- Remove business tags for negative customer photos
- Choose popular Instagram filters
- Use the shoppable Instagram gallery
- Quickly repost others’ content to scale
- Switch to Instagram Business Profile
- Run contests
- Use geotags
- Get verified by Instagram
- Use a consistent design for all posts
- Create polls
Why Instagram is Awesome for Influencer Marketing
According to Statista, there are 800 million monthly active Instagram users. And according to KISSMetrics, more than 70 percent of Instagram users have already looked up for various branded products on the platform and are looking forward to consuming content created by them. In other words, Instagram users already expect to consume sponsored posts.
Considering the dropshipping business model involves selling physical products (as opposed to digital products, like ebooks and apps), having this image-sharing app showcasing the products is an organic next step. This being said, it’s not uncommon for influencers to wear salivating products that attract the followers’ attention without even appearing selling anything, except for the required #ad and #sponsored hashtags.
Overall, Instagram marketing can be one of the most cost-effective and efficient promotional avenues to take. The cost per sponsored post varies depending on the number of followers and the brand to be promoted. However, many mini influencers’ rates are negotiable, ranging from $50 to several hundred dollars.
Starting a dropshipping store is 100 percent doable with zero startup capital. Sign up for Shopify trial account and install the always-free Oberlo app. You can conveniently start sourcing and publishing products directly from the dashboard. Instagram influencer marketing is a proven way to attract impulse buyers and hack the growth of dropshipping online stores.
About the Author
Jennifer Xue is an award-winning author, columnist, and serial entrepreneur based in Northern California. She is also a digital strategist for Oberlo, and her byline has appeared in Forbes, Fortune, Esquire, Cosmopolitan, Business.com, Business2Community, StartupNation, Good Men Project, Addicted2Success, Positively Positive, and others. She is the author of White Paper Writing for Business (BookBoon, 2016).