One of the most effective ways to increase your search rankings and get more traffic to your site is link building. It used to be that the more backlinks you had to your site the better. But that is not the case anymore.

Google and other search engines are now looking at the quality of your backlinks to determine your search ranking. This means that you have to be strategic in your link building plan.

These four strategies will get you on your way to shooting up the search results.

1. Spy on Your Competition

This is one of the most overlooked, yet powerful, link building strategies out there. If your competition is outranking you for certain keywords you need to find out why and beat them at their own game.

Many of the best link building tools will have a feature where you can see exactly where your competitor’s links are coming from.

Why do you need to know this? Because you want to go out and get links from the same sites. Many times, these links will be coming from business directories. You can then go and set up your business on these same directories and get those links as well.

Some of the links will be coming for high authority sites in your industry. At this point, you should reach out to the owner or editor of that site and see if your company can also get mentioned. Offer to write a guest blog where you will share your insight and experience with their audience.

2. Guest Blogging

Providing a guest blog to an authority site in your industry will not only give you a valuable backlink but will also position you as a trusted voice in your industry.

The trick is to search out those sites that are relevant to your industry. If you are a video marketing firm getting a link from a home improvement site will probably not do you any good. Look for sites in your industry and reach out to the owner or editor.

Offer to re-write an old blog post that has outdated information or suggests a new topic where you have experience. Do not just ask if you can write something for them, query them with a specific topic and let them know why it will be relevant to their audience.

3. Create and Share Infographics

Infographics are still a great way to build high-quality links. The human brain processes visual information much faster than text, so it will benefit you to create infographics on a regular basis because this is what your audience wants.

And since more people are relying solely on their mobile devices, infographics are easily digestible forms of information that look good on any screen. As a matter of fact, infographics have been found to generate 37 percent more backlinks than a regular blog post.

4. Get Active on Social Media

If you are not engaging your audience on social media, you are doing your business a disservice. Social media is not just an effective place to see what your customers are saying about you but you can also significantly increase the number of links your site generates.

By sharing your content on all your social media platforms, you will start to see an increase in the number of shares your content gets. This will expose your brand to new prospects as your followers share your content with their network.

Your URLs will begin to appear more often on social media platforms and the number of quality links you generate will begin to grow without any effort on your part.

Quality backlinks one of the top elements that determine search rankings. It is your responsibility to get the right links for your business. By following these four simple strategies you will build a link profile that the search engines are looking for and rewarding.