The use of mobile devices has surged in the recent years, and it is not surprising to see that the major search engines like Google have been discussing to put this into application. According to a recent study, more than 55 percent of organic traffic comes from compact devices, and it will keep developing year after year. As more and more users are accessing the web searches from their smartphones, it makes absolute sense in predicting that Google will shift to a mobile-first index of its search results eventually.

If you run a business, whether small or big, then it is imperative to make your website mobile-friendly in order to stand out in the competition. Prior to employing your strategies tailored for a mobile-first index, you first need to have a thorough understanding of mobile-first index properly.

What Is a Mobile-first Index?

Mobile-first indexing means Google will now start showing the search results through indexing the mobile version of your website first. This implies that mobile-first index has the potential to be a determining factor for better rankings on SERPs.

This does not mean that your business website will not be indexed if it lacks a mobile version, Google will keep indexing the desktop version of your site. However, in this era of digital marketing, if a website does not provide the visitors with a mobile-friendly experience, it can put a negative impact on the rankings of that site. In 2018, the mobile-first index has already entered the list of top SEO trends, and it has now become more than important to build your site with a better mobile experience.

What Should Be Your Strategies for Mobile-first Index?

Mobile-first index was declared in 2016, and ever since then this change has been under testing and has been implemented on sites that are considered suitable by Google. However, it is not officially rolled out globally till now. This gives you the required time to customize your business website and optimize it for a great mobile browsing experience. Here are some things that you should do to prepare your website for a mobile-first index:

# Build a mobile site

The first good step towards developing your site for the mobile-first index is by having a mobile site for your business. There are still numerous businesses that do not understand the importance of mobile sites. Also, if your business’ lead generation endeavors are determined mostly through organic search, it is essential to put your efforts into creating a mobile-friendly site.

# Ensure its mobile responsive

This can be done in two ways – either to make two identical websites for mobile and desktop versions or to create a mobile responsive site. When you create a clone of your desktop website, you will have to place it on a sub-domain of your main domain and customize it in mobile style to look well on small screens. However, keeping the recent changes in Google’s search algorithm in mind, building a mobile responsive site is the best way to go. In order to make it effective, you have to design your content and features based on the screen size of the user. A mobile responsive site functions well both for your target audience, as well as, for Google.

In case you decide to have a separate site for your mobile users, ensure the following:

  • Structured data: Make sure that you put the same structured data markup on the mobile version of your website, as well as, its desktop counterpart. URLs displayed within the structured data on mobile pages should be relevant to the specific content of the page. Avoid adding any unnecessary structured data that is not related to the content of your site.
  • Content: Make certain that your site’s mobile version has all the high-quality, valuable content that is viral on the desktop version. Although, it is critical to follow the correct format while incorporating the content on your mobile site in order to make it crawlable and indexable for Google. Include all the relevant and important images, videos, and texts on your mobile site.

There are other elements like mobile metadata, XML and media sitemaps, server capacity and many more.

# Focus on the page loading speed

One of the important Google ranking factors is the site speed. The quicker a page loads, the more convenient it is for people to browse the features on the site and the more likely they will revisit the site for further information. The page loading speed is even more crucial for mobile versions of websites, as mobile devices do not comprise the processing power of desktop computers. Some of the important things to keep in mind to ensure the fast page loading speed of your site are:

  • Compressing the large images for easy access.
  • Managing the excessive amounts of HTTPS requests.
  • Monitoring the caching issues that take place when a browser searches for the latest version of a page in place of saving a copy to load it quickly next time.

For a better understanding of your site loading speed, you can avail many speed testing tools for websites. When you run your website through such tools, you will discover that many of the problems are mostly technical in nature. If you want to fix your site from all these issues, hire the services of a good web developer who can help you out with your site’s page loading speed.

# Rearrange the content

For making your website suitable for Google’s mobile-first index, it is wise to customize the experience of your target audience who are viewing the website on compact screens, but this does not mean you have to hide the content. Text or visual content that are hidden in the mobile version of your site may not be indexable for Google once the mobile-first index comes into effect. As a result, it will badly affect your rankings on SERPs. A better way out is to ask your developer to tailor the content on your pages through CSS styling.

Concluding Thoughts

Finally, if your website is fully mobile responsive, your online business marketing has everything required for catering to Google’s mobile-first index. Follow all the strategies needed to make your site mobile friendly and offer your users with a high-quality browsing experience and gain better rankings on Google. To know more visit our site –