Video is a tool that every business can you successfully. The problem that many businesses have not in using video, but in learning how to use it correctly. After all, you probably know that your customers already want to see you use more video, and interactive video is set to take a significant chunk of the 80% increased ad spending of businesses this year. That’s because live, interactive video just works. Interactive live broadcasting allows you to connect with customers directly, and to form a much stronger bond with your core audience as well. Here are some of the ways that you can utilize interactive live broadcasting for your business today.
Stream Live Events
Just like with any new marketing effort, you want to make sure that you are doing everything possible to reach new customers with a minimal expenditure. There are many ways to make interactive life broadcasting cost effective, but incorporating this broadcasting into events that you’re already holding is an easy way to make that event available to a wider audience while also testing live interactive video streaming.
Implement Live Video Chat Service
One thing that has caused many businesses to stumble in the past is the use of offshore customer support teams, or customer support teams that don’t know your product or service well enough to be effective. One of the most important things that you can do is turn a disgruntled customer into a fan, and offering live video chat support is a great way to do that. This will let customers connect with you during every customer support interaction, and will help drive greater customer loyalty as well.
It’s important that you invest in quality video infrastructure in order to implement this type of feature. This is because customers who reach out to you via your support line are already unhappy with some part of your service. You want to make sure that the quality of the video is unparalleled, so that customers aren’t further turned off by what they imagine to be poor quality service due to a video issue. Tony Zhao, the founder of interactive broadcasting company Agora.io, noted that “Interactive broadcasting allows your business to directly interact with new and current customers in a rich environment that better delivers customer service and builds brand loyalty at the same time,”, which is especially true for customer support purposes.
Bring Customers Behind The Scenes
Every customer likes to feel like they are getting something special, and what’s better than taking them behind the scenes of your company to show how the business is run? Using live video streaming to show your customers’ more about your business will help personalize your company and show growth prospects and current customers that your business is more three-dimensional than they might otherwise feel. When you allow your customers to connect with your business, you create lifelong fans that will help you promote your business and also drive more value over the long run.
Offer Exclusive Interviews
Another way that you can expand on the value proposition that you provide to customers is by offering exclusive interviews. These interviews can be with members of your team, but they can also be with outsiders who are known experts in their field. Using live broadcasting will allow you to take questions from customers during the interview, and will really make them feel like they are part of the interview rather than an impartial observer.
Conduct Trainings and Customer Onboarding Using Live Video
While the cost of acquiring a new client can be high, another major cost of client acquisition is the training and onboarding that often comes as a part of their purchase. While these trainings might often be conducted in-house, using interactive live video can allow you to conduct a training while proactively answering questions far more easily. It also allows you to conduct trainings more quickly, limiting your costs and increasing the convenience to customers.
If you are considering using interactive live video in your business, and you should be, you will want to make sure that you are doing so effectively. While it can be tempting to take a look at the benefits of using live video and jump right in, it’s often far better to implement live video in an isolated part of your business first, so that you can eliminate some of the hiccups that naturally come from adopting a new technology.
Have you thought about implementing live interactive broadcasting? Where would you start to do that in your business? Let us know in the comments.