Technology has without a doubt changed how the business world operates. More companies have an online presence than ever before. Many businesses are on social media and over half of small businesses in the USA have a website.

However, simply having a website isn’t good enough. You need to be sure to monitor a variety of metrics relating to your site. These will give you insight into your customers, their browsing habits and how high-quality your website is. However, tracking or monitoring these metrics manually can be difficult.

Thankfully, there are many different tools and pieces of software out there that can monitor them for you. Choosing one is as easy as performing research (such as reading DNSstuff Reviews) and then deciding which best suits your needs. With all of that in mind, this blog post is going to look at a few of the most important website metrics to track.

Load Time

While it might seem trivial, the amount of time that it takes your business to load can have a huge impact on its success. You want your website to load as quickly as possible. Many different companies have experienced loss of visits and customers when their website load times slow down. In a time where people want things right now, having a website that loads quickly is more important than ever.

If your site is slow, your potential visitors will likely go to a competitor. So how do you increase the load times on your website? Thankfully, there are a couple of simple things you can do. You can minimize HTTP requests, use fewer images, optimize content and even use a content delivery network.

Bounce Rate

While having people visit your site is great, you also want them to stick around. The ultimate goal of a website is to have somebody convert. This could be them becoming a customer, becoming a regular reader or even signing up on an email list. However, if someone visits your site and leaves only seconds later, it doesn’t do you much good at all.

As a result, it is important to monitor the bounce rate of your website. Bounce rate refers to what percentage of your visitors leave almost immediately after visiting. The goal is to have a bounce rate as low as possible. While a high bounce rate indicates people are leaving, it won’t tell you why they are leaving. However, some common reasons are broken links, low-quality keyword targeting, a bad looking site or a site that is difficult to navigate.

Traffic Sources

Sure, it is helpful to know how many people are visiting and interacting with your site. But it might be even more helpful to know where they are coming from. This is why monitoring traffic sources is something you should be doing. Traffic can come from four main sources, which are: organic search traffic, social traffic, referral traffic, and direct traffic.

This information on traffic sources can be used in a variety of different ways. It can show you which marketing channels have been working the best, so you can invest more in that department. On the other hand, noticing a struggle in a certain area can lead to you digging a little deeper and finding out why.

So which traffic source is the best? Well, that will depend on things such as the goal of your website and the type of site you have. In general, having your traffic come equally from a variety of sources should be your ultimate goal.

Hopefully, this article has been able to help you learn which website metrics you should be tracking. While this article only covered a few, there are a variety of others that could be worth tracking as well, depending on the type of website you have and operate.