Occasionally, everyone splurges and overspends a little. However, when keeping up with the Joneses becomes an obsession, it can be an overwhelming habit that often leads to financial devastation. It’s the same case even when it comes to business. It doesn’t matter how much your firm makes, if you spend beyond your income, your accounts will ultimately plunge leaving the business in a deep financial mess.


The world has made some huge technological advancements over the years. Businesses are quickly adapting to the technology; it’s almost like a competition out there. Companies are competing for the newest technology now more than ever, and it’s easy to get caught up in the technological advances, even if it means living beyond your means. Many experts will tell you to resist the urge to keep up, but that comes with its disadvantages too.

Now, no matter how you view it, there’s no doubt that customers are the lifeblood of any business. This means the relationship you build with your customers will determine your success in the future. This means you need a robust Customer Relationship Management (CRM) system. But, how much should you invest in it?

Hidden Risks

If you don’t change those rusty old servers that that are gradually driving your company into obsolesce, you are making your business vulnerable. Running important business applications on old servers and systems just because they ‘work fine’ or are ‘good enough’ can cost your business heavily. Again, if your customer relationship management software is outdated, it’s difficult to keep up with the fast-changing technological advancements in sales and marketing. Lurking below the surfaces of these trusty old systems are hidden risks, and these hazards can cripple your business. The biggest problem is that these dangers present themselves when you least expect it, bringing business to a halt. Here are some of the risks associated with using outdated technology:

 

  • Limited Responsiveness to the Business

 

Old systems can greatly hinder your ability to provide timely solutions to your customers. You will often find yourself spending too much time managing these age-old systems instead of focusing on new initiatives. If you want your business to be successful, you need to be able to apply new initiatives — onboard new employees or deploy new customer friendly applications — with little effort.

 

  • Reduced IT Flexibility

 

Old infrastructure — servers, storage capacity, computers, etc. — simply can’t perform as well as modern systems. This limits the business’s flexibility in areas such as the development of new applications, communication, and collaboration, data analysis for better decision making and customer satisfaction.

 

  • Loss of Competitiveness

 

A firm cannot fully compete with others in similar trade if it’s not fully equipped to do so. Your competitors will end up destroying you and taking all your business. Having the latest technology gives them a competitive advantage. Modern customer relationship management systems give a company the ability to build strong client relationships, respond quickly, communicate better, and close more deals.