A press release delivers information that your organization wish to share with the public over the media. Follow these guidelines on how to submit a press release to the correct media channels after writing the press release. A good press release is short and broad narrative of an upcoming news event, report of important personnel changes in an organization etc.
Guidelines on How to Submit a Press Release
- Send your release to your local media channels like
- Weekly newspaper
- Radio stations
- Daily newspaper
- TV stations
- Target on online newspapers or other online media channels where you wish to expand your business.
- Submit your press release to important bloggers and industry leaders. E-mail them with copies of your press release.
- Work with somebody who will help you, if you don’t have time to research channels for your press releases.
- Make sure that free press release distribution sites normally offer partial exposure. Most of the press release distribution sites will get your press release to media agencies with a small fee.
- Make sure that your headline and the first paragraph link that your content is interesting. Read your press release two or three times and check it for mistakes.
- Research and follow each channel’s submission guidelines.
- Your contacts will desire to receive news releases e-mail or fax.
- Paste or type your content right into the body of an e-mailed press release.
- Send your press release to one publication at a time.
- BCC the recipients to create the press release submission more personal.
- Some channels may prefer uploading the press release straight to their website over the secure submission.
- To increase your readership add media like photos and videos to your submission and avoid sending media files through email.
- Inquire, if the recipient has received the press release and about further statistics as needed. Only call for most essential matters.
Best format of a press release
- Keep your press releases short.
- Use double space.
- You must write press release clearly and in the first two paragraphs include about who, what, where, why and when.
- Find the organization or individual sending the release, also include the name and phone number for any questions.
- Send them the release date and include whether it is for immediate use or a release later.
- If the release is long i.e. more than one page, just type “more” at the bottom of each page.
- Find succeeding pages either with the name of your organization or with the subject of the release.
- At the bottom of the last page type “end”.
Common mistakes in press release
- Providing inadequate and incorrect information. Press releases must be broad, accurate and exact.
- Errors in the name and phone number of someone editors will contact with questions.
- Writing very long press releases.
- Late submission of a press release.
Addresses and telephone numbers
When you are submitting a press release by email, make sure to address your envelope to “Editor” via section name. Press releases can be sent by e-mail to individual reporters or editors.