Gaining popularity in the world of social media doesn’t happen overnight. There are several factors that need to be considered and acted upon in order to establish brand awareness in the online realm. Whether you’re an online personality, own a blog, or promoting a brand, drafting a solid social media marketing campaign is a must when you are trying to put your name out there.
Following a social media marketing campaign will not only put you on the right track, but it will keep your progress consistent as you adjust through the ever-changing social media landscape. Here a step-by-step way on how to establish a social media marketing campaign that will flare up your online popularity.
1.Make a basic outline of a campaign
Since social media is always changing, so many ideas can get in and out of the draft and get lost in the whole planning process. Being organized is key, and here are some points of creating a campaign basic campaign outline:
a.Research your target audience
As a brand, you must know what kind of audience you are catering to. Research their online and spending habits so you know how to cater to their needs and how to tap into their consumer conscience.
b.Identify your voice as a brand and preferred method of promotion
Before moving forward with a strategy, shape what you want your social media presence to be like. You can do this by crafting a mission and vision statement that will define your company and its goals. Once you are comfortable with the brand identity and promotions you want to present, it will be easy to make further steps.
c.Focus on what you want to achieve
Setting goals and aligning them to the core values of your company or brand, is important in the social media marketing process. Set a goal on the number of posts and followers you want to achieve on a weekly basis and take note of the progress. Once you’ve gathered data, you’ll figure out if there are tweaks and adjustments in your strategy that you might need to apply.
d.Make a consistent posting schedule
Find out the best times to post on all social media platforms to maximize visibility and exposure to all kinds of demographic.
2.Market across all platforms
Creating accounts and pages on Facebook, Instagram, and Twitter is a definite must in order for your brand to reach your preferred demographic. Use these accounts to post new content, product previews, and contests that will tap into the interests of your readers and followers.
Once you’ve established these pages, work with influencers and micro-influencers to get in front of your target demographic. Businesses make an average of $6.50 in profit for every $1 invested on an influencer because in social media, consumers trust the opinions of their peers more than any form of traditional advertisements. Also, 71% of consumers are more likely to make a purchase based on social media reference, making influencers even more authoritative than celebrities. The future of online marketing is definitely gearing towards the “influencer” direction as they are expected to be included in the majority of Internet marketing activities in the next three years.
- Invest in paid advertising
When you have created accounts and pages in the platforms you want, investing in sponsored posts could help you reach more eyes. Once you’ve created a sponsored post, your content will appear in the feeds and stories of users who haven’t followed your account yet. The cost per click (CPC) on Instagram varies from $.070 to $1, and the highest costs belong to the following age groups: 18-24, 25-34, and 35-44 year olds, as they are considered to be the most active consumers in the platform. While Facebook charges more for ads targeted towards women, the social media giant charges less compared to Instagram in general with an average cost of $.053 CPC. This is because Instagram reels in more sales; an Instagram user tends to spend $65 per referred sale compared to the $55 Facebook users shell out.
- Create visually appealing content
The importance of having an attractive feed or set of posts cannot be stressed enough. Strong visual content is the first pull that engages consumers and followers, and it sets the tone on the kind of account your brand has. If you don’t have the natural creativity or the knack to edit, download an efficient photo-editing app that will easily do the work for you.
A good, low-cost example is the new version of Instasize. The revamped version offers more than 50 artisan-crafted photo filters that add a touch of uniqueness and flair to any photo. Aside from its stunning filters, the app has a plethora of editing tools that are perfect for frequent social media posting. It has a text styles tool that transforms simple text into typography-style designs, a border tool that can layer images, and a realistic beauty tool for quick and easy retouches. Premium members ($4.99 a month) get access to all its impressive editing tools, as well as new filters and features each month. Instasize is available on both Android and iOS.
- Increase engagement rates and call to action (CTA)
According to statistics, there are around 2.34 billion active social media users in the world, and while you’re not aiming to reach every single one, it helps knowing how wide the playing field is. Facebook defined engagement rate as “the percentage of people who saw a post that liked, shared, clicked, or commented on it.” Instagram has the highest user interaction rate for brands among all social media platforms with 4.21%, while Facebook and Twitter comes in at 0.07% and 0.03% respectively.
Authenticity of content and consistency on posts increases engagement, especially if the right hashtags are used. Post more appealing photos and incorporate promos into your captions to keep your followers on their toes. Posting promos with mechanics that urge followers to tag their friends increases the engagement rate. While it’s good to keep the Instagram feed flowing, keep in mind that 87% of Facebook’s engagement rate happens with photo posts, so make sure that you also share those photos on Facebook. Also, keep the caption short and sweet, 67% of engagement happens with posts less than 250 characters.