It has become crucial to survive when your content gets hit by negative search SEO. You have to analyse and outline all the steps required to figure out if you have been targeted for a long time and what tools to be needed to fight with it.
People have often experienced the downfall in their rankings, and they may have placed their doubts in their opponents whether they have something to do with it. This article will talk about the analyzation of harmful SEO techniques and to determine if such methods have targeted you.
It’s notably essential to know what your first assumption is. Whether someone out there in the wild is conspiring against you, while in reality, it might something be as transparent as mistakenly your index getting no indexing. You might need to reinvoke the crucial pathnames provided in some text file or might be having broken links that might have made copies of your pages with different parameters.
To lead the proper analysation, one must consider the three essential search parameters like links, content, and signals, you need to dig into a lot of tools and also need to depend on them.
Let’s go through these tools one by one
- You will need to have access to browsers like Google, Yahoo and Bing etc. to try a search and find your content.
- You will require accessing your raw data in the form of weblogs so that you get a chance to review content and signals provided by various users.
- There will be a requirement to analyse and evaluate content and signals being provided by users using the Google Analytics tool.
- Another tool that you will need to review links, user signals and content is Google Search Console.
- Other than Google tools, you can go for Bing Webmaster Tools as well that is also required for reviewing links, content and user signals.
- Another tool that will analyse internal and inbound data link is a link analysis tool.
- You can go for crawlers and another technical tool that performs the function of reviewing content and signals provided by various users.
- And last but not least, to review content that could solely be free of duplicity, you can opt for plagiarism tool.
Now let’s look deep into above-discussed tools and see if a negative Search Engine Optimization had targeted you or if it’s just false alarm.
You might want to use Google first in your analysation of how they are treating your website, and you might want to note down the issue.
Let’s begin with typing Site: domain.tld in your search where you will type in your actual domain instead of domain.tld. You will see that Google has returned the list of a variety of pages extracted from your domain, but in improper sequence as per the importance.
Check out the missing pages
Check if any of your pages are missing from the list due to lost value. Check your source code and text files and find out whether these pages are missing or get blocked. Find out whether your pages ranked below the spot and index page is out of the picture. Look if there is some misconfiguration issue which might have done different page indexing or look for the possibility where your pages might be counted as spam.
With the GDPR regulations, it might be difficult for you to look into your weblog and access all the recorded IP that has visited your site. Parse your logs, and you might find out whether a group of the same IP is following your weak configuration setting. Check whether scrapper has to dig your all your data. Acknowledge the number of issues responding by the server and try resolving them even if it’s time-consuming.
Google Analytics and traffic
Through Google Analytics, look into the bouncing rate of local traffic and Vision Smash Local Lead Generation which might provide some information about whether Google is filtering traffic. Keep an eye on session duration and try to find out whether they are becoming short. Look into a source of traffic channels and referrals. Through Search Console, look into aberrations of pages showing changes in bounce and sessions.
Thoroughly look into messages send from Google informing about some massive change. Check in your queries and try to locate the issue. Look for bad links that might not look bad but can be dangerous for your site. Organize a search party for broken links that might be resting internally and are heavily causing an issue. If you find any manual interference with your site pages, address the problem immediately.
Analyze another search engine tool
Make sure that you analyse another search engine tool as well so that you can compare the results. Quickly assess your site and take a more in-depth look into an issue if felt while clicking through it. Visualize the keywords in your pages and use the ranking through them if they are trending. You may find some awry chances of finding the problem. You may find many domains linking with the same group of IP. You might find out that your links might be inaccessible or removed. Observe your site speed and look for any leaching redirects that might manipulate your CMS. Take a hard look for your content throughout the site and try to find out duplicate strings that might significantly match to another web page.
Using the different tools for analysing your condition of getting targeted by negative SEO can be a right approach. You will quickly find out the issue and in no time will resolve and fix your site. You will save yourself from the further trouble of getting into the mess of getting punched by negative SEO. And later, you can prevent yourself from becoming a victim.
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